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You are here: Home / Archives for google ads

How to Set Up Google My Business to Win New Customers in 2021

April 9, 2021 3 Comments Martha Kendall Custard

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Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps. Now more than ever, customers rely on the information ...
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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets

December 18, 2020 6 Comments Brad Smith

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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of ...
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Google Ads Bidding Strategies: The Ultimate Guide

November 3, 2020 16 Comments Brad Smith

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Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you don’t know what you’re doing, you can end up ...
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The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

October 6, 2020 1 Comment Guest Post

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes. Google ...
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Google Ads Editor: How To Use It to Improve Your Campaigns

September 21, 2020 Leave a Comment Brad Smith

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
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Google Ads Quality Score: How To Raise It & Lower Your Costs

September 7, 2020 4 Comments Animalz

As an advertiser, one of your top goals is reaching your target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads ...
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Google Ad Manager: Everything You Need To Know

August 31, 2020 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your ...
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Google Product Listing Ads: a Guide to Driving Sales

August 17, 2020 Leave a Comment Brad Smith

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, ...
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Google Search Algorithm 2020 Update – Secrets Revealed

August 10, 2020 Leave a Comment Brad Smith

When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst. The new Google core algorithm update in May ...
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How to Advertise on Google in 2020 (and Get Results)

July 7, 2020 6 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google? With Google owning more than 70% of the search engine market share, knowing how ...
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