Your digital advertising effort is not producing results and you can't figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.
In 2019, marketers spent a ...
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How To: Track Facebook Ads in Google Analytics
A lot of businesses are familiar with Google Analytics as a traffic-tracking tool for their websites, and while that is one of their greatest functions, Google Analytics has a ton of great uses, such ...
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Seven Ways (4+3) to Avoid Differences in Facebook Ad Reports vs Google Analytics
Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a ...
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