Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English?
If you don't know at least these basics about your ...
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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike
Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.
When creating a Facebook Lookalike Audience, you can choose between a ...
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Reach Your 100% Perfect Audience With Facebook Behavioral Targeting
As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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