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You are here: Home / Archives for adwords ads

How to Use Google Ads Optimization Score to Make Better Ads

April 13, 2021 5 Comments Animalz

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Writing the perfect Google advert takes time, creativity, and countless hours for testing. But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without ...
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How to Advertise on Google in 2020 (and Get Results)

July 7, 2020 6 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google? With Google owning more than 70% of the search engine market share, knowing how ...
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Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today

April 9, 2018 11 Comments Brad Smith

Google AdWords conversion rate keeps you awake at night? You're not alone! The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less ...
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You Pay for AdWords Search Terms, Not Keywords. Here’s Why that Matters

February 19, 2018 7 Comments Brad Smith

Most people obsess over their AdWords keywords. Bid $XX on “SEO Agency” and watch the leads come running on in, right? Wrong. Those specific keywords aren’t what you are really paying ...
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