Facebook & Google Ads Blog

How to Convince Users to Click Only Your Ad (and Ignore the Rest)

November 10, 2015 3 Comments Pawel Grabowski

TRUE FACT: Customers can’t read your mind.

You know what a great product you offer.

Could cite every reason why it turns the competition into a laughing stock.

And tell why they should click your ad.

They don’t.

To customers, all ads on screen look the same.

Sure, your ad might feature more enticing colors. Or use other mind tricks to grab users’ attention.

But unless you tell your audience straight what’s the one reason why they should click it… they’ll just scoff at it…

…and go somewhere else.

Luckily for you, today I’m going to show you how to avoid it. I’ll explain how to come up, define and use value proposition to convince users to click your ads.

Your Brain on Facebook: How to Design an Ad People Will ‘Like’

November 4, 2015 1 Comment Animalz

Marketers know the ropes of online advertising: they know how to boost SEO, they understand the power of geotargeting, and they can do a pay-per-click analysis like it’s no big deal.

But advertising on Facebook is a whole different ballgame.

That’s because when people log on to the social network, their brains enter Facebook mode. People behave differently on Facebook than they do anywhere else online. And if your ads don’t reflect that difference, you’re operating from an expired field guide.

Whether you’re trying to improve conversion rates, get more page likes, or boost your installs, you need to know why people behave the way they do on Facebook. If you want people to click on your ad, everything from your images to your copy needs to reflect how the “Facebook brain” thinks.

Here are 5 ways to get you started.

Copyright Infringement: What Images Can Bloggers Actually Use?

October 31, 2015 4 Comments Ana Gotter

Imagine that you’re a food blogger, and you’ve spent a ridiculous amount of time perfecting a new recipe and then plating it, getting the light and background just right, and taking (and then editing) a ton of pictures to get the perfect one. You post it on your blog, proud of all the hard work and results. And then a few weeks or months later, you see another post on another site for a similar recipe…but they’re using your image.

This is, unfortunately, a lot more common than you’d think. It definitely happens with content, but it happens more often (and more shamelessly) with images. Because they’re so easy to access and share on their own sites, people don’t think twice about using them as their own, and normally this happens without any malignant intentions.

So what images can you use for commercial purposes? What images can bloggers utilize on their sites that they themselves haven’t taken? What counts as copyright infringement, and what can you do if someone takes your content? We’re going to look at all that and more in this post.

How we got 2nd on Product Hunt, were killed in 76 min, while increasing traffic by 67%

October 28, 2015 9 Comments Armando Biondi

Yep, it did happen. And nope, it wasn’t fun. But if I have to be completely honest it *was* actually kinda fun, in some weird masochistic and startup-py way… also because there’s a very surprising ending to it. But first a disclaimer. We love Facebook and we think that it’s the best thing to happen to online advertising -among other things- since, well, ever. So much so that we built an entire business on it, namely AdEspresso, which at the current growth rate is going to process 1% of the Monthly Global Facebook Advertising Revenue within the next 5 months.

We also love the people of the different Facebook Teams we interact with on a weekly basis. We currently are one of the Top2000 Apps by Daily Active Usage of the Facebook Graph APIs (on more than 1.1M Apps worldwide) and of course we are Marketing Partners, so you could say that -yes- we do have a fairly close relationship. Which is why what happens next was quite unexpected for us as well. Here’s the story of how the Facebook Ads Gallery came to life and was declared dead some minutes afterwards. As BuzzFeed would say, “you won’t believe what happens next”. Read on.

Instagram & Lead Gen. Ads, Audience Intersection, Bidding… Check out what’s new in AdEspresso!

October 27, 2015 6 Comments Massimo Chieruzzi

Facebook changes quickly. New features are added, some features are taken away, and some are changed. As a Facebook Advertising Manager, our goal has always been to provide you with the best way to get the most out of Facebook Advertising.

I’m proud to say that in this quarter, the team did an amazing job both releasing new and unique features as well as keeping up with all the new stuff Facebook has released!

Let’s get started and see all that’s new in AdEspresso!

7 Reasons Not to Skip Your Lunch Break

October 16, 2015 1 Comment Ana Gotter

No matter what field you’re in, or whether you’re entry level or a CEO, it’s true for a lot of workers that sometimes skipping your lunch break is easier than taking it. Whether it’s because you’re overworked or you have an odd schedule or you just forget, more and more people are frequently skipping lunch breaks so much that it’s becoming a habit. They’ll either munch on something at their desk while working, and sometimes even forget altogether.

I’ll be the first to admit that I used to be pretty bad about taking my lunch breaks; working from home and with no set hours aside from work I agreed to, it’s easy to want to work while munching on lunch to get more working hours in the day.

There’s a lot of good reasons not to skip your lunch break and to make sure you take it—even if it’s only 30 minutes. Making sure you take that time offers benefits that will can affect your mental and physical health, energy and productivity levels, and professional relationships.

Here’s the specifics…

5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

October 12, 2015 1 Comment Pawel Grabowski

I bet you have it all worked out:

You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them.

The same goes for social media. Your Facebook Advertising folder bursts with ad examples, ad copy snippets and custom artwork you’re going to use.

You know what goals you want to achieve too, down to the last digit.

But…

Have you ever wondered how much more you could achieve if you combined these channels together?

That’s exactly what I’m going to show you in this post – how to creatively merge Facebook and Email to drive more signups, conversions and sales.

Intrigued? Keep on reading.

9 Tips to Be More Productive During the Work Day

October 10, 2015 3 Comments Ana Gotter

Plenty of people work eight or nine hours every day… but how much they get done each day depends a great deal on their productivity, and for most people, that ranges from day to day.

Academy

How to Convince Users to Click Only Your Ad (and Ignore the Rest)

Your Brain on Facebook: How to Design an Ad People Will ‘Like’

Copyright Infringement: What Images Can Bloggers Actually Use?

How we got 2nd on Product Hunt, were killed in 76 min, while increasing traffic by 67%

Instagram & Lead Gen. Ads, Audience Intersection, Bidding… Check out what’s new in AdEspresso!

7 Reasons Not to Skip Your Lunch Break

5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

9 Tips to Be More Productive During the Work Day

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