Facebook & Google Ads Blog

Copyright Violation: How to Protect Your Work from Content Theft

January 14, 2016 3 Comments Ana Gotter

Whether it’s your images, your writing, or any other type of content that you’ve posted online, I would imagine that you would want to protect it—I know I want to protect my content. It is, after all, yours.

Unfortunately, it’s easier than ever for random people to find your content, do a quick copy and paste (or download an image), upload it to their own sites, and claim it as theirs. It can be hard to track, and it can be exhausting to take down.

But here’s the good news: you can track content theft, and you can get stolen content taken down. You just have to know how to do it.

When it comes to protecting your work from content theft, here’s what you need to know…

7 Effective Email Marketing Tactics To Boost eCommerce Sales

January 11, 2016 5 Comments Dan Virgillito

To start, operate, and grow an eCommerce store takes time. A lot of time.

And putting in the effort to sell your stuff takes work. A lot of work.

eCommerce is great business, but the only way for it to become successful is through monetization.

While it’s important to deck your store’s display with deals – particularly during the holiday season – many businesses are worried about losing momentum when the season is over.

But there’s a bunch that’s not worried. This bunch includes businesses that use the most direct and personal tool of them all make sales.

The bunch that’s not sweating relies on email marketing.

Classic Sales Techniques That Can Improve Your Facebook Ads

January 5, 2016 2 Comments Ana Gotter

A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the hottest, newest technique out there. While it’s often both helpful and valuable to stay up-to-date with this information, it’s also easy to get lost in it all.

While modern techniques are important, sometimes simple classic sales techniques can improve your Facebook Ads.

As anyone who has ever worked in any kind of sales can tell you, there are plenty of sales techniques they’re taught over and over to help close sales, increase the amount the customer spends, and how to turn first time customers into repeat clients.

These techniques are easily adaptable to fit almost all fields, and they’re shockingly effective. I worked in sales in a high end jewelry store for almost two years, and the reliability of these classic sales techniques were incredibly high, even in that short amount of time.

Though Facebook lacks the rapport building that you can have in person with customers, many classic sales techniques can still be applied and adapted to improve your Facebook Ads campaigns and their overall success. The classics are, after all, classics for a reason.

Here are 4 great classic sales techniques that can improve your Facebook Ads…

Why Facebook Is A Bigger Ad Opportunity Than Google

December 15, 2015 14 Comments Animalz

Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies could reach consumers who’d already demonstrated interest in their product and skip the process of demand generation.

Or so the story went. Now, not only are people spending more time using apps than searching on Google or watching TV, most of that time is being spent on Facebook.

And unlike with Google, people don’t go on Facebook to make decisions about what products to buy. They go on Facebook to engage with content and talk to their friends. They go on Facebook to play games and find out about parties.

They go on Facebook, in short, to avoid making those kinds of decisions. That may sound bad, but in reality, you don’t want to advertise to people who are making decisions or searching for information.

You want to advertise when they’re casually browsing. You want to advertise when they’re relaxing, when they’re dreaming, when they’re imagining and enjoying—in other words, everything they do when they’re floating on Facebook’s endless river of content. That is your secret weapon as a marketer.

Why No One Shares Your Content (And How to Fix It)

December 14, 2015 9 Comments Brad Smith

Sharing isn’t everything.

Revenue’s better.

But content sharing indicates a deeper emotional attachment, providing a very transparent way to quantify the emotional appeal your content has (or lacks).

And online, content is everything. From the headline on your homepage to the magic behind your Facebook ad creative.

Content-driven marketing has been around since the golden days of Mad Men. But today, there’s a deluge of it flooding your customer’s attention spans.

The best way to cut through the clutter is to address these three common mistakes below.

But first, it’s important to understand why people share in the first place to see how you can fix those mistakes once and for all.

How to Find Content Ideas Your Audience Will Love

December 10, 2015 9 Comments Pawel Grabowski

Crazy, huh?

Even though content marketing constantly evolves and companies gain more and more confidence about their content efforts….

… marketers continue to struggle to engage their audience!

6 Content Types Guaranteed to Engage Facebook Users

November 17, 2015 3 Comments Pawel Grabowski

Admit it:

You’re not sharing content just to entertain Facebook fans, make them laugh or lighten their day, right?

You’re growing an audience.

You want them to connect, engage and at some point perhaps also hire you or buy your products.

But it’s so bloody hard, isn’t it?

Post after post you share falls flat on its face. A handful of likes they receive mean nothing. And you begin to wonder if all the talk about building Facebook audience makes any sense at all….

It does.

But here’s a trick:

To connect with Facebook fans, you need to post exactly the content they would engage with.

And today I’ll show you different content types guaranteed to engage Facebook audiences.

But first…

Why Kickstarters Fail

November 11, 2015 Leave a Comment Animalz

In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on Kickstarter, Bjork had name recognition, Twitter followers, and a huge fan base. Surely anyone with a MoMa retrospective could crowdsource some funds, right?

But Bjork’s Kickstarter failed.

Though there was a lot of finger-pointing as to why it failed, it’s clear that she miscalculated the steps she would need to take to get her app off the ground. Fellow celeb Kickstarter user Amanda Palmer said that it failed because Bjork didn’t get the message to a wide enough audience and didn’t communicate it well. “I think björk is awesome,” she says, “and i think she could have put together a better campaign.”

The effort failed simply because Bjork didn’t campaign hard enough.

And it’s not just Bjork. 63% of Kickstarters fall flat on their face, largely because people make the same mistake the pop star did: they miscalculate. Through a series of missteps, even great projects that generate excitement and pledges still miss their mark. To this date, $244 million has been pledged that, upon missing the deadline, doesn’t go to the project creator.

Even if you have a great idea—or a great fan base—there are a number of pitfalls you need to avoid when doing a Kickstarter. Here are the top 5 mistakes, and how you can avoid them.

Academy

Copyright Violation: How to Protect Your Work from Content Theft

7 Effective Email Marketing Tactics To Boost eCommerce Sales

Classic Sales Techniques That Can Improve Your Facebook Ads

Why Facebook Is A Bigger Ad Opportunity Than Google

Why No One Shares Your Content (And How to Fix It)

How to Find Content Ideas Your Audience Will Love

6 Content Types Guaranteed to Engage Facebook Users

Why Kickstarters Fail

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