Facebook & Google Ads Blog

How to Rock YouTube (Especially If You’re Not BlendTec)

April 28, 2016 1 Comment Pawel Grabowski

I’ll be honest with you: I don’t give a rat’s arse whether something blends… but I’d still watch those Blendtec videos from time to time. They’re funny. Witty. And relax me in between writing different pieces of content.

As a result, I have the company’s name firmly embedded in my memory now (and before you ask, no, I don’t own their blender…yet…)

YouTube marketing works, and it comes as no surprise. After all, YouTube has already been deemed the World’s 2^nd search engine. And a busy one too. A billion of users view 4 billion videos on the site per day.

It’s no wonder companies see YouTube as another great opportunity to promote their products.

The question is, though, how to do it… especially if you’re not BlendTec.

The Final Results – Part 1 (Our 6-Week Experiment – Week 5)

April 27, 2016 2 Comments Animalz

Our Facebook Ads Business Experiment is almost done, and we’ve come a long way. It’s time to share some of the lessons we’ve learned, and the results of our work.

We’re breaking down our final post into two parts. We’ll share the full results of our experiment in Part 2, but first, we’re looking back at what we learned through our process.

5 Psychological Tricks that Will Make Social Media Followers Trust You, Believe You, and Do Your Bidding

April 21, 2016 5 Comments Flavia Caroppo

Politicians do it all the time.

So do other public figures.

Heck, even my doctor does it when she wants to make sure I believe her opinion.

What is it? Psychological tricks that influence our attitudes and behavior towards them.

Ever noticed how they always use gestures that show open palms?

As it turns out, seeing open palms makes us feel more safe in their presence and trust what they say.

What Mobile Audiences Want. How to Create Content That Engages a Mobile Audience

April 14, 2016 Leave a Comment Pawel Grabowski

Smartphone zombies.
Smombies.
Mobile introverts.

Call them what you wish but the fact remains, your audience begins to spend more time on their mobile devices. And with that, consume your content outside of what you might consider a favorable environment – while walking, commuting, or watching the evening movie.

Heck, according to this data by Jumio, 20% of young adults and 9% of Baby Boomers will even check notifications on their smartphone while having sex.

And so, here lies a challenge:

How do you create content that will speak to people who will view it on a smartphone’s limited screen real estate and while being in a rush (and no, I don’t mean sex, sorry…)?

The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead

April 12, 2016 Leave a Comment Brad Smith

Everyone knows they should be A/B testing.

Except most actually shouldn’t.

Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results typically stem from countless other tests that didn’t net a single improvement.

OR, the split tests you’re running are inherently flawed and the results will mean next to nothing (statistically speaking).

Here’s why A/B testing might not work for you, and 3 other conversion increasing tips to try instead.

How to Sell on Instagram

April 11, 2016 7 Comments Ana Gotter

Instagram has a growing audience, and thanks to Instagram Ads, it’s easier to connect with that audience than ever.

Gaining followers and increasing engagement has taken up most of the focus on Instagram, as it gives brands the opportunity to share images of their products and cultivate brand loyalty and interest among followers.

This is partly because, until recently, there wasn’t any way to actually sell from Instagram.

With Instagram’s popularity, it’s no surprise that methods of selling on Instagram have been slowly rolling out—some from Instagram and some from third party services that use a little creativity. In this post, we’re going to look at the best ways to sell on Instagram, and what makes it harder to do so.

Using Facebook Targeting to Build Your Product Line (Our 6-week experiment, week 2)

April 6, 2016 10 Comments Animalz

The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.

You can spend a ton of time trying to perfect a product, only to realize after launching that people don’t have anywhere near the same enthusiasm.

That’s why you always want to start small. Get a product and put it in front of customers as soon as possible. Pay attention to how they respond and listen to their feedback.

Why Your Next Blog Posts Will Fail (Unless You Read This)

April 4, 2016 Leave a Comment Brad Smith

Today, good enough, isn’t.

For years, you’ve been dealing with over 2 million blog posts published each day.

And if that wasn’t bad enough, 55% of your site visitors are leaving within the next 15 seconds.

Here’s why your next blog post is going to fail (unless you address these common issues first).

Why Your Facebook Advertising ROI Sucks (And How to Fix It)

March 15, 2016 3 Comments Brad Smith

We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic nonexistent. And sales? Crickets. WTF.

The good news – despite your lackluster results believe it or not – is that Facebook advertising is still a viable medium. No need for rash decisions to throw the baby out with the bathwater.

The bad news is that searching for a ‘silver bullet’ is a waste of time. There’s no single switch to flip and turn performance around. The reason your campaign is failing is because… it’s just not good enough.

But fear not, because there’s a simple guide to help diagnose your failing Facebook advertising ROI, improve each element one at a time, and turn results around.

Here’s how.

Academy

How to Rock YouTube (Especially If You’re Not BlendTec)

The Final Results – Part 1 (Our 6-Week Experiment – Week 5)

What Mobile Audiences Want. How to Create Content That Engages a Mobile Audience

The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead

Using Facebook Targeting to Build Your Product Line (Our 6-week experiment, week 2)

Why Your Next Blog Posts Will Fail (Unless You Read This)

Why Your Facebook Advertising ROI Sucks (And How to Fix It)

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