Facebook & Google Ads Blog

Why Retargeting Isn’t the End All to Facebook Ads (And How to Get Cold Traffic That Is)

June 2, 2016 3 Comments Guest Post

If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales with it.

This is all great, but these posts, unfortunately, are forgetting one thing: retargeting isn’t the only part of Facebook Ads that matters.

Retargeting seems to be the current buzzword in social media marketing; it can help boost sales and keep people around, sure, but in general (and like any buzzword), it’s way overhyped. It can help your business, but without cold traffic, it’s not sustainable.

In this post, we’re going to talk about why you need cold traffic to supplement retargeting, and how to determine who to target for best success.

Who’s the Next U.S. President? (Based Only on Facebook Ads). Round 2 – Hillary vs. Bernie

May 23, 2016 Leave a Comment Brad Smith

Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.

No love was lost.

In this Round 2 (of 3), we’re going to determine (from a marketer’s perspective) which Democratic candidate will come out on top: Hillary or Bernie.

They’re in the respective corners waiting for the bell.

Ding. Ding.

5 Strategies That Are Way More Effective Than Buying Facebook Likes

May 18, 2016 4 Comments Animalz

Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.

We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is worse than a waste of money. It’s a shortcut to ruining your company’s credibility and reducing the effectiveness of your future ad campaigns.

There are so many other ways to get likes from people who actually like and care about your product. If you’re tempted to buy Facebook likes, please try these five strategies first. Pick one, give it a go, and before long you’ll be getting likes that actually mean something.

Who’s the Next U.S. President? (Based Only on Facebook Ads). Round 1 – Why Trump Won

May 16, 2016 Leave a Comment Brad Smith

It wasn’t supposed to end up like this.

Everything was planned in advanced. Variables accounted for. Ducks in a row and what not.

But then He had to go and rip up the script.

Tons of research and preparation, wasted. All because He had to go and grab an early victory.

I’m speaking, of course, about Trump.

AdEspresso raises $20M. Here’s what’s next.

May 13, 2016 9 Comments Armando Biondi

Oh wait, sorry. Sorry, sorry, sorry. My mistake. It’s not “AdEspresso raises $20M” but “AdEspresso raises at $20M”. As in valuation, not amount raised.

We wouldn’t know what to do with that much money and frankly speaking, we already have $5M in working capital (which is cash in the bank + annualized revenue) on a wildly profitable business model (we make 7.5X our Customer Acquisition Cost in the first month) and an aggressively growing company (10X in terms of AdSpend Processed and 6.5X in terms of Net Revenue, year-over-year).

So it’s *extremely* unlikely we’ll ever raise that much, but on the other side who could resist the temptation of a click-bait killer headline? Definitely not us. And besides, who cares about a funding announcement of less than $20M anymore anyway?

Advertising with a Serial Killer. 7 Dumb Mistakes Companies Have Made in Their Ads

May 12, 2016 3 Comments Pawel Grabowski

Ugh…

Mistakes do happen, right?

You rush through a project, make a couple of decisions in haste to get it done, and then…

…a couple of days later wonder what the heck were you thinking.

But as much as you might say that mistakes are good, teaching us new stuff, there are some situations where even a small error could cause a huge problem.

50 Amazing B2B Facebook Ads To Inspire You

May 11, 2016 11 Comments Animalz

Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app.

But they’re just as effective for Business to Business (B2B) marketing.

Facebook’s 1.6 billion users include salespeople, managers, and engineers who are just as likely to be interested in a well-targeted, well-designed ad as general consumers. That’s why 91 percent of B2B marketers think effective social media marketing creates positive exposure for their businesses.

B2B ads can generate awareness for your business, attract people to try your product for the first time, or, like many Business to Consumer (B2C) ads, go straight for a sale.

Here are 50 ads from across the B2B community, aiming for different audiences and objectives, from Awareness, to Sales and Promotion, to Free Trials. And if you want even more, you can find thousands of Facebook ads for every kind of business in our Facebook Ads Gallery.

Beware Of Over Optimizing Conversions (AKA Sh*tty Conversions)

May 9, 2016 Leave a Comment Brad Smith

You want buyers. Not subscribers.

The trouble is, those big numbers are intoxicating. They’re seductive.

Making big numbers, become even bigger numbers, feels great. But it looks even better.

The press digs it. Bosses demand it. Underinformed clients eat it up.

So you do more. Place a higher emphasis on acquiring more Facebook fans. Up your frequency to publish more emails. Lower barriers-to-entry to convert more free trials.

At first, more = better. Success!

But in the long run, this behavior has the potential to undermine future profitability.

OVER-optimizing conversions can often be worse than doing nothing at all.

Here’s why, and how to avoid the temptation.

The Results of Our Facebook Ads Business Experiment Pt. 2 (Our 6-week experiment – Week 6)

May 4, 2016 4 Comments Animalz

Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.

We’ve also shown you our process for improving ads, where things went wrong, and what we did differently to learn from our mistakes.

But the best is yet to come!

Last week, in Part 1, we took a hard look at our processes. In this post, Part 2, we’ll give you the full rundown: the results of our latest campaign, insights from our websites, and the costs and results of everything we’ve done.

Academy

Why Retargeting Isn’t the End All to Facebook Ads (And How to Get Cold Traffic That Is)

AdEspresso raises $20M. Here’s what’s next.

50 Amazing B2B Facebook Ads To Inspire You

Beware Of Over Optimizing Conversions (AKA Sh*tty Conversions)

The Results of Our Facebook Ads Business Experiment Pt. 2 (Our 6-week experiment – Week 6)

Learn more

Education

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