Facebook Advertising Optimization Tool
Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular looks.
8.3 million YouTube subscribers later, she has a makeup line, a book, over a billion views overall, and a company—Ipsy—which sells makeup on a monthly subscription.
It’s worth a reported $800 million.
As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But… are you even targeting the right audience?
Here’s a confession: I used to be so overwhelmed with increasing our company’s ad conversions that I completely forgot about targeting the 100% right audience.
But as we finally upped our targeting game, we saw an over 35% increase in our Facebook advertising ROI.
You too can improve your ad performance by targeting a 100% perfect Facebook audience.
The results are in!
A few weeks ago, we sent out a survey to our Free Trial subscribers, and also put polls on various pages throughout our site and…
…and the answers – for better or for worse- really showed the truth!
Most people like to keep it confidential, but we’re going to be as transparent as possible.
Do you find Facebook ad reports boring as hell?
Are you tired of spending so much time optimizing your ads?
Allow me to show you how you can optimize any online ad campaign on a whim.
I’ll start with a story. My story.
In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and since 2008 he has tried absolutely everything in order to learn precisely what works, and what doesn’t when it comes to content marketing on the Internet.
Based on all the lessons Rennella has learned over the years, he wants to share with you the four tactics that have given his company the best results, which he recommends implementing, regardless if you have a small start-up or a big company.
With all the updates to our company, one of our key marketing metrics took a backseat over the last few months: conversion rate optimization.
Considering how many blog posts we’ve created over the last two years on the topic, we began to realize a sorry fact: we weren’t following our own advice!
In fact, outside of eBook landing pages, we hadn’t optimized our Home page, Tour page, Join page, and a few more worthy of a face palm or two.
Your open rates decline. Click rates, falling.
‘Subscriber recency’ sets in, resulting in declining performance across the board.
So what now?
You send more email. And at first, it pays off handsomely. The increased frequency – at volume – works at first. And then?
Over optimization. People ignore. Complain. And unsubscribe.
Then things get interesting.
Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram’s over 500 million monthly active users is a great way to gain customers and increase sales.
The most obvious or surface-level sign of Instagram “success” is the number of followers. Some have gone as far as using automated tools to help them get more followers faster.
Big, big, big mistake! Here’s why and what you can do instead.
In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second Coming.
And while the initial results are incredibly promising, chances are, you still probably should avoid them for now.
Here’s why.
Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a different story, implying that you’ve only got 78 leads from that Facebook campaign. That’s like 50% less!
If you’ve ever created, managed, and tracked Facebook ads, one thing is for sure – the numbers in your ad reports, never exactly match the ones in Google Analytics.
So what can you do to stop your Facebook ad stats from showing the wrong numbers?
We’ve got quite a few ideas.