Facebook & Google Ads Blog

5 Conversion-Sabotaging Design Features to Avoid at All Costs

December 9, 2016 Leave a Comment Brad Smith

Great designers are hard to find. Ones who get it… who understand conversion principles and business objectives and can translate that into something beautiful that also works.

Great designers are also vastly underpaid. Mistreated. And subjected to the most inane direction from clients and bosses imaginable.

It takes 0.05 seconds for someone to have a first impression of your site. Of whether they’re going to listen to what you say, eventually trust you, and perhaps, one day, purchase.

And ALL of that comes down to design.

Yet, designers are forced by the people cutting the checks to work with garbage. Which inevitably leads to, garbage.

Here’s why, kicking off with a bang.

How to Create Successful Facebook Ads That Stand the Test of Time

December 8, 2016 1 Comment Animalz

With Facebook ads vying for attention, you’re left with mere seconds to get audiences to notice your ads. In this crowded space, the key is to be memorable. In essence, your ad needs to “stick.”

What makes successful ads stand the test of time?

As an advertiser, you want to share an idea that wakes people up and pushes them to take action. “Made to Stick” takes a deep dive into how to turn your ads into something people discuss at the dinner table.

Here are the six principles their findings are based on.

Introducing Angles – The Secret That Will Change Your Facebook Ads

December 2, 2016 4 Comments Guest Post

What I’m about to show you is an ad element that will change it all. A force to be reckoned with. Almost no one is testing this (most doesn’t even know it exists) which is a shame.

It is the perfect way to test the insights you get from your audience. It’s your angle!

If you do it right, you’ll learn which problems your audience wants you to solve the most and which topics, lead magnets, and products will be the most powerful to grow your business.

In this guide, you’ll learn what exactly an angle is, where you’ve seen it before and why it’s so powerful in Facebook advertising.

Low Facebook ROI? 5 Common Sense Questions to Ask Yourself

December 1, 2016 2 Comments Brad Smith

Facebook ads are tough to get right.

There’s so many options – so many variables and moving pieces – that it’s easy to get lost in the minutia.

Campaign results are sagging and you’re not sure where to look first.

If that sounds familiar, here are 5 common sense questions to ask yourself to figure out what’s going wrong (and why).

Dream Big, Grow Bigger – AdEspresso’s Secret Formula and How Your Business Can Win More Too

November 24, 2016 Leave a Comment Armando Biondi

On Oct 22nd we were invited to give a keynote speech at the Mashable Social Media Day 2016 in Milan. While the speech was in Italian, it definitely has a worldwide view and is intended for a global audience. We received lots of requests for an English transcript, so here it is. Hope you enjoy it.

First of all: who am I and why should you read this and believe a single word of what I’m going to tell you? Well, I’m just a regular guy that moved from Italy to San Francisco five years ago. I co-founded 6 companies (both tech and non-tech), the last of which is AdEspresso.

What is AdEspresso? Technically it’s a SaaS Solution for Facebook Advertising Optimization, but the easy way to describe it is this: it’s a company created to help small and medium businesses get more out of their advertising dollars on Facebook, faster. If you are spending between $3,000 and $100,000 per month in Facebook Ads, you should probably check out what we do.

Simplify Marketing Automation Integration by Avoiding These 9 Major Mistakes

November 10, 2016 2 Comments Guest Post

Marketing automation is considered to be an incredible tool to step up your marketing game. But you need to know how to use it to its full potential.

Because if you are unable to understand how you should be using it or if you don’t have the necessary planning, execution, and analysis, then your marketing automation will not let your business grow.

What should you be careful to avoid when using marketing automation?

We go over some of the most common missteps in this post.

55 Facebook Ads That Get the Holiday Advertising Right

November 7, 2016 1 Comment Karola Karlson

Hey, can you smell it? Turkey is in the oven! Thanksgiving (and Christmas, of course) are here already, and it’s about time you start preparing your merry holiday campaigns.

Holidays are the prime time for advertising on Facebook. So be prepared for higher cost-per-click rates and set up your ad campaigns at least 24 hours in advance.

As the snow’s not here yet, we thought you might need some extra inspiration to set the mood for creating this year’s holiday campaigns.

Up next, you’ll find the best 55 holiday Facebook ad examples from previous seasons. Keep reading to find out what makes a great holiday ad and apply the new tips to your company’s ad campaigns.

Grow Your Facebook Group With Data-Driven Experiments

November 4, 2016 Leave a Comment Animalz

One of the most powerful metaphors for creating social engagement on the web comes from Aesop’s fable about stone soup.

In the fable, two hungry travelers with an empty pot figure out a way to turn nothing into something. They start by throwing a rock in the pot. “Hey,” they tell a townsperson, “We are making stone soup. Do you have any ingredients to lend?” The first townsperson gives them carrots. Another townsperson wanders by and notices the scene. “Hey,” the travelers say, “We’re making stone soup, but so far we only have carrots. Do you have any ingredients to lend us?” And the second townsperson gives them garlic.

This goes on and on, and as more and more townspeople contribute ingredients to the soup, what was once just a rock in a bowl becomes a delicious feast for the whole town to enjoy.

Building a successful Facebook group works essentially the same way.

Why ‘Message Match’ Matters: How to Reduce Facebook Ad Costs 79%

November 2, 2016 Leave a Comment Brad Smith

Successful ad campaigns contain a string of variables.

From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that alignment of variables ultimately determines if a campaign will survive and thrive or flounder and fail.

‘Message match’ gets you one step closer, aligning the Holy Trinity of Audience + Advertisement + Landing page.

Getting that right, exponentially increases the chances of improving your Relevancy scores, which then trickles down to lowering costs and converting more leads and customers.

Here’s how it works and why it’s important.

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5 Conversion-Sabotaging Design Features to Avoid at All Costs

How to Create Successful Facebook Ads That Stand the Test of Time

Low Facebook ROI? 5 Common Sense Questions to Ask Yourself

Dream Big, Grow Bigger – AdEspresso’s Secret Formula and How Your Business Can Win More Too

Simplify Marketing Automation Integration by Avoiding These 9 Major Mistakes

Why ‘Message Match’ Matters: How to Reduce Facebook Ad Costs 79%

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