Facebook & Google Ads Blog

How Much Does Google Ads Cost? Here’s How To Create Your Budget

July 27, 2020 20 Comments Brad Smith

Investing in a PPC platform like Google Ads can have a significant impact on your business.

In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar they spend. That means the majority of people on the platform are doubling their investment.

It all sounds nice in theory, right?

But what if you start a campaign and get surprised with a nasty price tag?

It’s much better to research.

So, how much will Google Ads cost for your business? How much will it actually cost you to get a customer?

In this article, we’ll cover the latest data on cost per click for your industries as well as how to use Google’s own tools to forecast your ad spend.

Social Media and Local Search: How to Optimize Your Profiles for Local Customers

July 15, 2020 3 Comments Ana Gotter

When most resources talk about increasing visibility on social media, they’re focused on driving more followers in their target audience in general, foregoing concerns about geographic location entirely.

This works for eCommerce businesses that benefit from social clout and followers from all (or at least many) corners of the globe; they can ship anywhere, so the more customers they reach (regardless of the customer’s location), the better.

But what about businesses that are bound by geography in their customer acquisition efforts?

In this post, we’re going to discuss everything you need to know about social media and local search so you can see how to optimize all of your profiles and on-platform content for local customers.

Full-Funnel Strategy: the Recipe for Successful Google Ads

July 14, 2020 2 Comments Guest Post

Most standard full-funnel marketing strategies focus on the classic “drive them down” approach with the end result being the conversion of those at the bottom.

What if we prove to you that by flipping the script you can, simultaneously, convert users (with buying intent), work your way up the funnel, and maintain a continuous flow of fresh new customers and leads at the top?

In this article, we’ll walk you through the creation of your own full-funnel strategy, what types of campaigns work best for each stage of the funnel, and on which platforms.

Also, you’ll learn some helpful analysis and scoring systems to automate your full-funnel strategy.

Marketing Psychology: 6 Principles That Influence Consumer Behavior

July 9, 2020 2 Comments Animalz

Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The answers lie in marketing psychology.

The smartest (and most successful) digital marketers know that the study of how basic psychological phenomena affect the way consumers choose and buy products can give them precious insights. By learning why people make purchases, they are better prepared to drive sales.

And you’ll be too.

To help you take advantage of this knowledge, we’ve done the research and collected six top marketing psychology strategies.

We’ll tell you how each of these principles influences consumer behavior, and we’ll explain how you can incorporate these tactics into your larger marketing strategy.

How to Create a Balanced Social Calendar in 8 Easy Steps

July 8, 2020 2 Comments Ana Gotter

Most brands that I’ve worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember to, and they’re always kind of scrambling to figure something out a little last minute.

They rely heavily on blog posts to fill their social feed, but that’s not the greatest strategy.

Platforms like Instagram don’t even allow you to add links to your content outside of your Stories, and platforms like Facebook don’t give priority to outbound links.

Instead of opting for a last-minute or day-before approach to creating your social media content, it’s actually much more beneficial to create a balanced social media calendar in advance.

By doing this, you can ensure that you’re properly optimizing for all of your goals on social, you can increase the quality and diversity of your content, and you can have more well-rounded profiles that appeal to larger percentages of your target audience.

How to Advertise on Google in 2020 (and Get Results)

July 7, 2020 6 Comments Brad Smith

If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?

With Google owning more than 70% of the search engine market share, knowing how to advertise on Google is a must for winning 2020 marketing strategies.

Google is simply the most popular and powerful search engine on the planet.

In this post, we’ll show you the basics of how to advertise on google, covering topics such as Google determines ad placements and strategies to increase your click-through rate.

Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

June 22, 2020 6 Comments Brad Smith

Some marketers think the humble banner ad is a thing of the past.

But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23 billion in 2020.

Why are some marketers spending so much?

Because with HTML5-powered animation, and better targeting options than ever, banner ads work.

But only if you know how to design a banner ad effectively.

That’s why in this article, we’ll cover 21+ banner ad examples and break down why they work so well (and how your business can do the same).

Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)

June 17, 2020 6 Comments Animalz

You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business marketing plan!

And in 2020, that plan needs to include Instagram. That’s where we come in!

To give you inspiration for your own Instagram content, we’ve picked out 12 stellar small business marketing campaigns from the platform.

We’ll break them down and show you some tricks you can use for your own business, from making shoppable posts to taking your audience behind the scenes.

Google Shopping Categories: How to Boost your eCommerce Ads Results

June 16, 2020 6 Comments Brad Smith

Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches.

So they’re pretty damn important.

In this article, we’ll explain exactly what a Google Shopping category is, how you can set them up, and how you can get your products listed in the right category (both for free and with ads).

Let’s get rolling.

How to Write Powerful Facebook Ad Headlines

June 15, 2020 9 Comments Karola Karlson

Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions.

We prioritize headlines for blog posts, YouTube videos, webinars, and even emails (if you count subject lines, which I do). And in spite of this, for some reason, headlines on Facebook Ads are often ignored or underutilized.

Even though your Facebook Ad headlines aren’t given the same visual priority as other types of headlines, they are just as important, and they can make a big impact on the overall success of your ad campaigns.

In this post, we’re going to take a close look at how to write powerful headlines, giving you best practices and a few different formulas that you can test for your Facebook Ad campaigns.

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How Much Does Google Ads Cost? Here’s How To Create Your Budget

Full-Funnel Strategy: the Recipe for Successful Google Ads

How to Advertise on Google in 2020 (and Get Results)

Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

Google Shopping Categories: How to Boost your eCommerce Ads Results

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