Facebook Advertising Optimization Tool
We're taught that positivity breeds positivity. “Believe in yourself” wouldn't be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to ...
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Even at AdEspresso, we can't think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.
So when Apple revealed their ...
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Our websites are everything, and the look and layout of our website is an essential factor in how we brand ourselves as small and medium businesses.
For Wordpress users (which is a large number of ...
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Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on ...
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Imagine that you’re a food blogger, and you’ve spent a ridiculous amount of time perfecting a new recipe and then plating it, getting the light and background just right, and taking (and then editing) ...
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This is one of the most difficult posts I’ve written to date. Seriously. Sooo many things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave ...
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Lots of startups fail. Yeah, what a surprise. What may actually surprise you is that very often it’s not because of the inability of the founders to put together some sort of minimum viable product, ...
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If you’ve ever worked in public relations or any form of marketing, you’ve probably had to draft a press release or two. It’s easy to see why: press releases have traditionally been the fastest way to ...
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