The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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3 Metrics You Should Use Instead of CPM Marketing
Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.
At one point, they were each the best tool available for the job. But new ...
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PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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