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You are here: Home / Blog / Archives for Google AdWords / Google Ads

4 Google Ads Targeting Hacks to Slash CPCs in 2019

January 21, 2019 7 Comments Brad Smith

If you aren’t careful, Google Ads can quickly cost an arm and a leg. If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

January 8, 2019 8 Comments Brad Smith

Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone. PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those ...
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PPC Agency Pricing Models (Know What’s Right For You)

December 19, 2018 14 Comments Guest Post

Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies. This might be confusing if you’re new to the market, but the variety of PPC ...
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5 Google Ads Mistakes That Can Kill Your Budget In 2019

December 10, 2018 13 Comments Brad Smith

Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific, set number, like $500 a month. And in ...
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How to Combine Google Shopping Ads with Facebook Ads to Win in 2019

December 6, 2018 2 Comments Animalz

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.  While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns ...
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3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 9 Comments Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is ...
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Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

November 26, 2018 4 Comments Brad Smith

Everybody loves remarketing (or Raymond) on Google Ads. There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart ...
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How to Run a Successful Low Budget Google Ads Campaign

November 8, 2018 9 Comments Brad Smith

On average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s ...
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10 Proven Ways to Increase Google Ads Conversions in 30 Days

October 29, 2018 6 Comments Brad Smith

The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000. So for most of us, Google Ads are too expensive to be stupid on. If you’re going to use them, you need ...
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5 Core Characteristics of Millennials and How to Market Based on Each One

September 27, 2018 6 Comments Animalz

In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials? You won't be alone out ...
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