Your digital advertising effort is not producing results and you can't figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.
In 2019, marketers spent a ...
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Google Ads Quality Score: How To Raise It & Lower Your Costs
As an advertiser, one of your top goals is reaching your target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads ...
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Google Ad Manager: Everything You Need To Know
As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your ...
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The Ultimate Guide to Google Ads Ad Extensions
Ad Extensions are one of the best features of Google Ads. Adding a single new ad extension improves CTR by 10-15%, on average, so you can’t afford to leave them empty.
But knowing when, why, and ...
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Google Product Listing Ads: a Guide to Driving Sales
Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, ...
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Google Search Algorithm 2020 Update – Secrets Revealed
When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst.
The new Google core algorithm update in May ...
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How to Optimize WooCommerce Google Shopping Ads
With a majority of consumers moving online for their shopping (66% prefer it to brick-and-mortar), it’s a better time than ever to have a WooCommerce store.
But it’s a challenge to reach ...
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YouTube Ads: Everything You Need to Know
While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated and ...
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How Much Does Google Ads Cost? Here’s How To Create Your Budget
Investing in a PPC platform like Google Ads can have a significant impact on your business.
In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar ...
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Full-Funnel Strategy: the Recipe for Successful Google Ads
Most standard full-funnel marketing strategies focus on the classic “drive them down” approach with the end result being the conversion of those at the bottom.
What if we prove to you that by ...
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