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You are here: Home / Blog / Archives for Facebook Marketing

The Marketer’s Guide to Real-time Broadcasting with Facebook Live Video

February 11, 2016 4 Comments Ana Gotter

facebook live video

Using video in social media has been on the rise for quite some time. Marketers and businesses have been using them to increase engagement and views, which is why you’ll see more videos in your ...
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What 12 Social Media Influencers Can Teach You About Facebook Marketing

January 28, 2016 2 Comments Brad Smith

In today's ADHD world, marketers are all competing for the same thing. Consumer attention. There's no way we can sell our widgets without first establishing some kind of connection with the ...
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Classic Sales Techniques That Can Improve Your Facebook Ads

January 5, 2016 2 Comments Ana Gotter

A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the ...
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6 Content Types Guaranteed to Engage Facebook Users

November 17, 2015 3 Comments Pawel Grabowski

Admit it: You’re not sharing content just to entertain Facebook fans, make them laugh or lighten their day, right? You’re growing an audience. You want them to connect, engage and at some ...
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Exclusive First Look At Facebook’s New Dislike Button

October 8, 2015 10 Comments Ana Gotter

Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the ...
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Social Media Marketing for Nonprofit Organizations

September 11, 2015 4 Comments Ana Gotter

Working with nonprofit organizations is something I’m very, very passionate about. I volunteer my professional services to two dog rescues as needed, and about a third of my clients are nonprofit ...
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7 Ways Flexibility Can Save Your Facebook Marketing Dollars

July 21, 2015 Leave a Comment Dan Virgillito

ocpm works well on facebook

You’ve created a great campaign showcasing your product and your target audience is still not interested? These days, you want to create campaigns that will go viral on the social web. An image ...
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The 4 Big Changes Coming to Facebook Ads

July 2, 2015 28 Comments Ana Gotter

Today, Facebook announced a whole list of new changes coming soon for businesses and marketers. ...
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10 Facebook Gamification Examples You Need To Learn From

July 1, 2015 2 Comments Dan Virgillito

How many times have you been addicted to a console or PC game in the past? Let’s face it, most of us love to play games. They’re motivating, challenging and, of course, a lot of fun. ...
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Marketing Budget Allocation Tips for Companies of All Sizes

June 23, 2015 1 Comment Kristina Allen

I was recently speaking with the owner of a new company about his business plan and marketing budget allocation. He wants to hit the ground running and as such has allocated a $1 million dollar ad ...
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