If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads ...
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How to Nurture Facebook Leads Through Automatic Messenger Bots
Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.
Principally when used together ...
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Does Engagement On Facebook Ads Increase Their Performance? A $1,000 Experiment
Facebook and Instagram are two of the largest social media platforms around, with the keyword being social.
Social proof is the likes, comments, and shares that the ad itself gets as users can ...
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How to Build a Successful eCommerce Advertising Strategy
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.
Where should you ...
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The Ultimate Guide to Facebook Job Postings
Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your ...
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PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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Google Ads or Facebook Ads: Which One is Right for Your Business?
If we made a Top 10 list of the most asked question our Ads experts answer on a daily basis in the first three positions we'll find this: "Google Ads or Facebook Ads: which one is right for my ...
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Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide
When you create a Facebook ad, one of the settings asks about your Facebook ad placements.
The default option is to have Facebook automatically place your ad for you. This is certainly the easiest ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)
If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020.
The more you’re able to successfully track ...
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