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You are here: Home / Blog / Archives for Facebook Ads

How to Convince Users to Click Only Your Ad (and Ignore the Rest)

November 10, 2015 3 Comments Pawel Grabowski

TRUE FACT: Customers can’t read your mind. You know what a great product you offer. Could cite every reason why it turns the competition into a laughing stock. And tell why they should click ...
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Your Brain on Facebook: How to Design an Ad People Will ‘Like’

November 4, 2015 1 Comment Animalz

Your brain in Facebook

Marketers know the ropes of online advertising: they know how to boost SEO, they understand the power of geotargeting, and they can do a pay-per-click analysis like it’s no big deal. But ...
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5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

October 12, 2015 1 Comment Pawel Grabowski

I bet you have it all worked out: You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them. The same goes for social media. Your Facebook ...
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Exclusive First Look At Facebook’s New Dislike Button

October 8, 2015 10 Comments Ana Gotter

Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the ...
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5 Ways Human Anatomy Can Make Your Facebook Ads Totally Captivating

September 23, 2015 4 Comments Animalz

There is one piece of advice that we nearly always give to people designing Facebook ads: put a person in it. If you look through our Facebook ad examples gallery, you’ll see that nearly 50% of the ...
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7 Ways Flexibility Can Save Your Facebook Marketing Dollars

July 21, 2015 Leave a Comment Dan Virgillito

ocpm works well on facebook

You’ve created a great campaign showcasing your product and your target audience is still not interested? These days, you want to create campaigns that will go viral on the social web. An image ...
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8 Ideas for Split Testing Your Facebook Ad Copy

July 2, 2015 1 Comment Pawel Grabowski

Oh I bet you know the feeling… You set up a new batch of Facebook ads hoping for that converting traffic to arrive but… There’s nothing. Days pass with hardly anyone clicking your ads. And ...
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The 4 Big Changes Coming to Facebook Ads

July 2, 2015 28 Comments Ana Gotter

Today, Facebook announced a whole list of new changes coming soon for businesses and marketers. ...
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9 Fast Ways to Improve Your Facebook Landing Page Conversions

May 12, 2015 4 Comments Ana Gotter

Want more conversions? That is the idea when we create landing pages to increase conversions after users click on our Facebook Ads. Even if you already have a solid landing page, there’s always room ...
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5 Ways to Generate More Ecommerce Sales with Facebook Ads

March 19, 2015 16 Comments Pawel Grabowski

Adcopy trigger words

Yes, Facebook ads work. And there is plenty of data to prove it. According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order ...
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