TRUE FACT: Customers can’t read your mind.
You know what a great product you offer.
Could cite every reason why it turns the competition into a laughing stock.
And tell why they should click ...
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Your Brain on Facebook: How to Design an Ad People Will ‘Like’
Marketers know the ropes of online advertising: they know how to boost SEO, they understand the power of geotargeting, and they can do a pay-per-click analysis like it’s no big deal.
But ...
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5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions
I bet you have it all worked out:
You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them.
The same goes for social media. Your Facebook ...
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Exclusive First Look At Facebook’s New Dislike Button
Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the ...
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5 Ways Human Anatomy Can Make Your Facebook Ads Totally Captivating
There is one piece of advice that we nearly always give to people designing Facebook ads: put a person in it. If you look through our Facebook ad examples gallery, you’ll see that nearly 50% of the ...
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7 Ways Flexibility Can Save Your Facebook Marketing Dollars
You’ve created a great campaign showcasing your product and your target audience is still not interested?
These days, you want to create campaigns that will go viral on the social web. An image ...
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8 Ideas for Split Testing Your Facebook Ad Copy
Oh I bet you know the feeling…
You set up a new batch of Facebook ads hoping for that converting traffic to arrive but…
There’s nothing.
Days pass with hardly anyone clicking your ads.
And ...
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The 4 Big Changes Coming to Facebook Ads
Today, Facebook announced a whole list of new changes coming soon for businesses and marketers. ...
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9 Fast Ways to Improve Your Facebook Landing Page Conversions
Want more conversions? That is the idea when we create landing pages to increase conversions after users click on our Facebook Ads. Even if you already have a solid landing page, there’s always room ...
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5 Ways to Generate More Ecommerce Sales with Facebook Ads
Yes, Facebook ads work.
And there is plenty of data to prove it.
According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order ...
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