Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The ...
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How to Use Facebook Ads and Direct Mail to Generate More Sales Leads
That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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The Counter-Intuitive Solution to Your Declining Email ROI
Your open rates decline. Click rates, falling.
‘Subscriber recency’ sets in, resulting in declining performance across the board.
So what now?
You send more email. And at first, it pays ...
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7 Effective Email Marketing Tactics To Boost eCommerce Sales
To start, operate, and grow an eCommerce store takes time. A lot of time.
And putting in the effort to sell your stuff takes work. A lot of work.
eCommerce is great business, but the only way ...
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5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions
I bet you have it all worked out:
You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them.
The same goes for social media. Your Facebook ...
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Great Holiday Email Examples and Promotional Ideas!
Every business of every size and industry wants to end each year with a bang! In order to do so, engaging with your target audience and driving sales season is crucial. During the holiday season, ...
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Email Customers Like the Pros Using: Urgency, Personalization & Discounts [see examples]
Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails.
This change means ...
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Tips for Running Your First Awesome Email Marketing Campaign
No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using ...
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