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You are here: Home / Blog / Archives for Email Marketing

Marketing Psychology: 6 Principles That Influence Consumer Behavior

July 9, 2020 2 Comments Animalz

Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The ...
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How to Use Facebook Ads and Direct Mail to Generate More Sales Leads

September 8, 2016 Leave a Comment Brad Smith

That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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The Counter-Intuitive Solution to Your Declining Email ROI

August 8, 2016 Leave a Comment Brad Smith

Your open rates decline. Click rates, falling. ‘Subscriber recency’ sets in, resulting in declining performance across the board. So what now? You send more email. And at first, it pays ...
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7 Effective Email Marketing Tactics To Boost eCommerce Sales

January 11, 2016 5 Comments Dan Virgillito

Online shoppers annoyed with promotional emails

To start, operate, and grow an eCommerce store takes time. A lot of time. And putting in the effort to sell your stuff takes work. A lot of work. eCommerce is great business, but the only way ...
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5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

October 12, 2015 1 Comment Pawel Grabowski

I bet you have it all worked out: You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them. The same goes for social media. Your Facebook ...
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Great Holiday Email Examples and Promotional Ideas!

December 6, 2013 1 Comment Andrea Marban

Every business of every size and industry wants to end each year with a bang!  In order to do so, engaging with your target audience and driving sales season is crucial.  During the holiday season, ...
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Email Customers Like the Pros Using: Urgency, Personalization & Discounts [see examples]

October 8, 2013 Leave a Comment Kristina Allen

Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails. This change means ...
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Tips for Running Your First Awesome Email Marketing Campaign

October 2, 2013 2 Comments Andrea Marban

No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience. Email marketing allows you to send your message, using ...
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