Facebook Advertising Optimization Tool
Most people think of Facebook ads as a tool for consumer sales and branding, whether it's to sell new shoes, a new speaker system, or a great new app.
But they’re just as effective for Business to ...
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Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.
We’ve also shown you our process for improving ads, where ...
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Our Facebook Ads Business Experiment is almost done, and we’ve come a long way. It’s time to share some of the lessons we’ve learned, and the results of our work.
We’re breaking down our final ...
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The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
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Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies ...
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In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on ...
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Marketers know the ropes of online advertising: they know how to boost SEO, they understand the power of geotargeting, and they can do a pay-per-click analysis like it’s no big deal.
But ...
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There is one piece of advice that we nearly always give to people designing Facebook ads: put a person in it. If you look through our Facebook ad examples gallery, you’ll see that nearly 50% of the ...
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