If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales with it.
This is all great, but these posts, unfortunately, are forgetting one thing: retargeting isn’t the only part of Facebook Ads that matters.
Retargeting seems to be the current buzzword in social media marketing; it can help boost sales and keep people around, sure, but in general (and like any buzzword), it’s way overhyped. It can help your business, but without cold traffic, it’s not sustainable.
In this post, we’re going to talk about why you need cold traffic to supplement retargeting, and how to determine who to target for best success.