AdEspresso

Facebook Advertising Optimization Tool

  • How it works
    • For Agencies
    • For e-Commerce
    • For Small Medium Businesses
    • For Every Advertiser
  • Features
    • Create
    • Manage
    • Analyze
    • Collaborate
    • Learn
    • All Features
  • Academy
    • Blog
    • Guides
    • Webinars
    • eBooks
    • Facebook Ad Examples
    • Case Studies
  • Services
  • Pricing
  • Signup
  • Login
You are here: Home / Academy / Webinars / Measurement & Attribution: Capturing and Crediting conversions

Academy

  • Guides
  • eBooks
  • Webinars
  • Blog

Measurement & Attribution: Capturing and Crediting conversions

June 1, 2021 Tory Wenger

 

In the second half of our two-part Google Ads Measurement and Attribution series, we’re going to be taking a deep dive into the topic of attribution and the different models available to help you value your conversions.

During this webinar hosted by Shashank Kaushal and Casey Lynn from Google, we’ll cover:

– What privacy-centric measurement considerations your business needs to take
– What Conversion Modeling is and the role it will play in the future of measurement
– A deep dive into Ads Attribution Models, including data-driven attribution
– Intro some of the new features of Google Analytics (GA4)

Can’t make it live? Don’t fret – the recording will be available to registrants after the event ends.

Top Resources

Your 6 Easy Steps to become a Facebook Ads Pro

  1. Beginner's Guide to Facebook Ads
  2. Facebook Ads DOs & DON'Ts
  3. The Ultimate Guide to Facebook Custom Audiences
  4. Discover how to save time & money with AdEspresso!
  5. Start your 14 Day Free Trial Now!
  6. Join our Weekly Webinars to get started!

Popular Resources

  • Facebook Ad Examples From Every Industry
  • The Complete Guide to Facebook Ads Cost
  • A Breakdown of Facebook Ad Types
  • How to Set Up Your Facebook Business Manager and Facebook Ads Manager Accounts
  • 12 High ROI Facebook Advertising Strategies

Start your free trial now!

Start Your Free Trial Now

Learn more

  • About Us
  • FAQ
  • Work with Us
  • Press
  • Contacts
  • Support
  • Marketing Services
  • What’s new

Education

  • Blog
  • eBooks
  • Guides
  • Webinars
  • Examples
  • Facebook Ads Beginners Guide
  • Google Ads Beginners guide
  • Academy

From the Blog

  • Top Facebook Updates You Can’t Miss (December 2022 Edition)
  • 63 Instagram Caption Examples for 2023 (And How to Write Your Own)
  • 17 Call To Action Examples (+ How to Write the Perfect Social CTA)

Follow us

  • Facebook
  • Instagram
  • Linkedin
  • Twitter

© 2025 · AdEspresso LLC · Terms & Privacy Policy · Copyright

This site uses cookies and other tracking technologies to assist with navigation, monitor site usage and web traffic, assist with our promotional and marketing efforts, and customize and improve our services, as set out in our privacy policy