Research from Facebook has shown that ad creative has the single most significant impact on the outcome of your ad campaign.

With budget allocation, bidding, and audience selection becoming more and more automated, ad creative is where marketers have the potential to make their campaigns really stand out.

But where to start? Should you focus on the image, headline, or ad text? What type of video to use? Should ad copy be long or short, and are emojis a good idea?

In this one-hour free masterclass, AdEspresso’s head of Training and Education, Paul Fairbrother, will guide you through the process of creating high-performing Facebook and Instagram ads from start to finish.