Facebook Advertising Optimization Tool
Based on the previous case study where I analyzed my newsfeed, we learned that the majority of ads are retargeting.
Facebook ads are becoming so popular that to keep performance high we need to ...
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Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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Even at AdEspresso, we can't think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.
So when Apple revealed their ...
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It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand.
Like Groove HQ, ...
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On Oct 22nd we were invited to give a keynote speech at the Mashable Social Media Day 2016 in Milan. While the speech was in Italian, it definitely has a worldwide view and is intended for a global ...
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Marketing automation is considered to be an incredible tool to step up your marketing game. But you need to know how to use it to its full potential.
Because if you are unable to understand how you ...
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Hey, can you smell it? Turkey is in the oven! Thanksgiving (and Christmas, of course) are here already, and it's about time you start preparing your merry holiday campaigns.
Holidays are the prime ...
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Successful ad campaigns contain a string of variables.
From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that ...
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Facebook Lead Ads are so simple. When the ad appears on your feed, you fill in your contact information without ever leaving Facebook.
In contrast, with Landing Pages, you have to go to a separate ...
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Every morning I’d wake up hoping this ad was the one that worked.
Every morning I’d feel bad because it wasn't. I felt like I was throwing money out the window.
After a while, I noticed that ...
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