Reason #1. Facebook Advertising is Highly EffectiveAccording to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform.
In the past years, social media advertising has grown into a highly popular marketing channel. That’s because it’s one of the most effective paid advertising channels, helping to get new leads and turn them into paying customers.
Facebook Ads work both for B2C and B2B companies, and there are so many success stories that show more than 5x increases in marketing results after advertising on Facebook.
If you think it’s too late to jump on the Facebook advertising wagon, don’t worry. There’s a continuous growth both in terms of new Facebook users and advertising opportunities.
Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016.
In 2017, analysts predicted a 26.3% global increase in spending for social media ads.
As reported by TechCrunch, Facebook’s daily active users’ number rose 18% to 1.23 billion people in 2016.
Reason #2. Simple Set-Up Process and Fast ResultsYou don’t need to be a Fortune500 company or acquire funding to advertise on Facebook. In fact, a couple hundred dollars can get you pretty far already.
The best thing about Facebook ads is that you can get started without a large effort, and see the first results when spending as few as $10. In fact, you can even drive people to your landing page at the cost of $0.10 – $0.30 per click, depending on the ad placement.
Perhaps that’s why 65 million businesses are using Facebook Pages, and there are over 5 million business profiles on Instagram. If they can do it, so can you!
When compared to Google AdWords, managing Facebook ads is a significantly easier process. Moreover, you don’t need to spend as much time learning about Facebook ads before you’re able to set up your first campaign.
Did we mention it only takes around 10 minutes to set up a Facebook ad campaign with AdEspresso? (Compare it with the hours you’d spend creating a Google AdWords campaign.)
After you’ve worked through this guide, you’ll know enough to set up your first successful Facebook ad campaign.
Reason #3. You Can Reach Your Perfect AudienceAs of January 2017, more than one billion people see an advert through the Audience Network every month.
Add to the equation the people viewing their Facebook newsfeeds and Instagram accounts, and you’ll grasp the extent of target audiences available via Facebook advertising.
Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network. With Facebook ads, you’ll have the opportunity to reach every single one of them.
Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.
This makes Facebook the best advertising network to create granular target audiences with a high ROI.
Reason # 4. Facebook Ad Campaigns Are Highly CustomizablesWith Facebook constantly adding new ad placements, including video ads and instant article ads, there are countless opportunities for creating good-looking ad formats.
We’ll explore all Facebook’s ad types in Chapter 4 of this guide. However, here’s one example of a regular Facebook Newsfeed ad:
In addition to your Facebook ad design and copy, you can also customize every element of your Facebook ad campaign, including:
- Campaign objective
- Target audience
- Delivery optimization
These options make Facebook the most customizable advertising network, allowing you to create the exact ad campaigns you have in mind.
Reason # 5. Facebook Is Adding New Features Every MonthIn 2017 alone, Facebook has added so many new features it’s hard to keep the count: Messenger Day, Instagram Stories, Live Video updates, improved ad reporting…
Along with all these Facebook updates, advertisers have an increasing number of tools and tactics to reach their target audience.
Who would have thought that video ads can be so easy to set up that anyone can do it?
The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.
The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and create your first ad campaign.
And this is exactly why we created this guide!