There are three main audiences you can use for your Facebook targeting:
- Saved Audiences – Audiences that you can create based on locations, interests, demographics, and behaviors.
- Custom Audiences – Audiences comprised of email lists, website custom audiences using the Facebook pixel and engagement audiences based on actions people take on your Facebook/Instagram account.
- Lookalike Audiences – Audiences created by Facebook that similar to a seed custom audience of your choice.
AdEspresso’s Asset Manager will help you create and manage all of the above audiences directly within your AdEspresso account.
If you are using a CRM for your customer’s lists, you can use AdEspresso’s Data Sync tool to automate your email Custom Audiences and they’ll always be in sync!