In two simple ways:
- AdEspresso allows you to split test multiple ad creatives and audience targets very quickly . We then automatically optimize your Facebook Ad campaign, while stopping underperforming campaigns in the process. This allows you to display the right ad to the right target and get rid off audience targets who are not responding to your message. If, for example, AdEspresso determines that your product is not appealing to males within the 13-24 age range, it will immediately stop showing your ad to them. This way, you’ll save money and spend it on other targets more willing to buy your products or engage with your Facebook Page or post.
- We analyze all of your ads’ CPC/CPM bids and performances up to six times per day and adjust them based on our proprietary algorithm. This reduces your spending and maximize your ROI. It’s not just about reducing the overall cost per click. Through Facebook Ads Conversion Tracking, AdEspresso understands which ads are generating the best results for you. In some cases it makes sense to increase the cpc/cpm bid of the Facebook Ads with a better conversion rate. Even though the cost per click may increase, the overall cost of acquiring a new customer or Page like will be reduced.