2011 was a pretty big year for the internet. We saw the rise of the Planking meme and survived the #winning trend from Charlie Sheen, after all.
What you may not know is that in 2011 a momentous occasion occurred – the birth of a hyper-caffeinated ads startup that was to eventually be known as AdEspresso.
Over the years, our fanbase has come to know us for a couple of things: how easily they can split test any part of their campaigns, intuitive and actionable analytics, and marketing expertise.
However, it’s 2019 and AdEspresso has done a lot of growing since 2011 – so today we’re going to show you the tools and features that set us apart from the rest.
We’ve collected the 5 most useful features that you can use to reduce your workload (based on feedback from our customers).
If you want to learn how to automate your workday, keep on reading!
All of us on the AdEspresso team each had our own personal favorites, so we decided to put this to the ultimate vote – we polled our customers directly!
From their own words, these are the Top 5 most beneficial tools of AdEspresso.
Click on the one that excites you the most to go straight to the juicy details, or keep on reading to discover them one by one!
In fifth place, we have the Grid Composer.
A complaint we heard consistently from our customers was about how long it took them to create ads in bulk for their franchises – especially if the ad needed to be customized in any way. Our developers took this feedback to heart and created the ultimate dynamic fields tool for Facebook ads!
With the Grid Composer, you can import as many custom fields as you want and then dynamically add them to your ad texts and headlines to get hyper-customized ads. That means you no longer have to create each ad one by one with endless copies!
For example, each line of the Excel file could contain the location you want to target, the specific name of the restaurant you are going to advertise your ads, and your special of the day.
With this method, you can easily create ads for multiple locations with minimal effort.
If you’d like to see this process in action, you can watch this tutorial video by our Head of Education, Paul Fairbrother.
If you’ve ever had to direct your client on how to give your business access to their Facebook Pages, Ad Accounts, you’ve likely encountered the vilest monster on the face of the earth – Facebook’s Business Manager settings.
Our CEO Massimo famously tells a story of how one of his early advertising clients couldn’t figure out how to grant him access to their advertising assets. The story ends with him frantically jumping in a taxi and driving across town just to get everything set up properly.
I can say without a doubt that the Onboarding Requests feature is at the top of his list. 🙂
With onboarding requests, you can request access to Facebook Pages, Ad Accounts, and even CRMs without your client flailing around in Facebook’s Business Manager settings or insecurely sharing passwords. You can choose what assets you’d like them to connect, and then send the request via email or by pasting the link into your favorite chat app.
Your client will be able to connect his Facebook profile using our intuitive account connection interface and select what assets they’d like to give you access to. After they’ve finished, we’ll connect those assets to both your Facebook profile and Business Manager, and import them into AdEspresso for you to use.
Bonus: This feature can be completely white-labeled as long as you have an Elite or above plan. The request would have your logo instead of AdEspresso, making it seem like you built a custom feature just for your clients – our secret. 🙂
With great campaign creation, comes great reporting responsibility – a phrase every advertiser knows by heart.
In addition to creating a platform that made it easy to create your ads, we wanted to build a feature that would allow you to report on them just as easily.
This is where our drag-and-drop PDF Report Generator comes in.
The first thing you may notice here is that we support both Google and Facebook platforms for reporting – allowing you to create ads for 3 different channels (Facebook, Instagram, and Google) in one place. But that’s not all we offer!
Say goodbye to spending precious time creating your own custom PDF reports!
We’ve created a total of seven pre-made report templates for you to start from depending on your reporting needs.
These are perfect for creating in-depth reports without having to spend a lot of time creating them from scratch.
- New Social Media Engagement Report: Review the performance of an engagement campaign, including reach, impressions, and engagement metrics.
- New Conversion Report: Review the impact of your conversion campaign on your business; understand its performance in terms of conversion actions, conversion rate, and other conversion metrics.
- New Website Traffic Report: Review the impact of your traffic campaign on your business; understand its performance in terms of how many clicks it’s generating and how much they cost.
- New Google Ads Keyword Performance Report: Review the performance of your campaign including insights into the associated keywords.
- Audience Analysis Report: Quickly understand who your best customers are and how every audience is performing.
- Revenue Performance Report: A conversion-focused report to analyze your spend and revenue generated across campaigns.
- In-Depth Report: A colossal report with everything you need to analyze every aspect of your Facebook Ads – targeting, conversions, engagement, etc.
You need only to select the template you wish to use, then you can choose your campaigns to report on.
The template will be pre-filled with the information you have selected. You can also edit any of these templates as you see fit!
Automated Delivery Settings
My favorite author, Douglas Adams once said: “Time is an illusion – lunchtime doubly so”. Our team is of the opinion that time spent creating and sending reports could be added to that statement.
If you’re a fan of this line of thought, our automated delivery settings are for you.
Instead of downloading a PDF report directly to your computer or mobile device, you can automate the process entirely.
Just select the email address of your recipient(s), your subject line and message, and finally the frequency and time of delivery. The data will automatically refresh each time it is sent, allowing you to set all of your reports on autopilot.
In addition to helping you create the ‘meat and potatoes’ of your report, we also wanted to give you a way to customize the look and feel – enter white-label reporting.
On the second step of the report creation process, you can create your own white-label theme. Here you can add in a company logo, use custom colors and fonts, or even add some header and footer text. You have an unlimited number of themes at your disposal – this means you can have 20 different themes for 20 different clients with just a few clicks.
Note: This feature is only available for Elite and above plans.
We’ve made it easier than ever for you to create and automate your PDF reports, that’s true – but we didn’t want to stop there. We know that sometimes you simply do not have a full five minutes between back-to-back calls and emails to whip up a fancy report, even with pre-made templates. That’s why we created a quick report feature that you can utilize right from your campaign dashboard!
Once you navigate to your campaign dashboard in AdEspresso, you can select the “Create New Report’ button underneath your metrics box. This feature will allow you to quickly select a time range, template, and optional conversion for your report and generate it instantly. Now, you don’t even need to navigate to the PDF tool to create a stunning report in seconds.
Coming in at number two is the Campaign Approvals tool. While getting access to Ad Accounts, Pages, and CRMs was difficult for most advertisers, an even bigger issue was getting approval from clients or stakeholders before a campaign went live.
If you’ve ever been privy to a 35-email thread with screenshots and confusion galore, you know exactly what I’m talking about. Luckily the AdEspresso team is here to save you time and energy (and maybe some email storage, too).
Before you publish your campaign in AdEspresso, you can choose to send it to a client or coworker to get approval before it goes live. You can choose to edit your own custom message, select what information you want them to review, and finally deliver the request via email or by copying a link into your favorite chat app.
Once the approver clicks on your link, they will be able to see all of the information you selected on the previous page. This can include budget, a screenshot of all of the ads you’ve created, and targeting information.
After they’ve reviewed the setup, they can choose to approve and publish the campaign or reject your proposal and write a message about what fixes they’d like to see.
Bonus: Just like the Onboarding Requests feature, this tool can be completely white-labeled for Elite and above plans.
Finally, we come to the winner of our poll: the Data Sync tool. This was an easy choice for our customers as it allows them to automate one of the most painful parts of digital advertising – retargeting their email lists. As we’ve talked about before, retargeting is one of the most powerful tools in an advertiser’s arsenal.
The ability for us to retarget our leads with an ad allows us to drive down our CPA and increase our conversions and ROI; a need we all have in common. However, constantly importing and exporting your contacts back and forth between multiple ad platforms can be difficult for small businesses, nevermind agencies with long client lists. This is where our Data Sync tool comes into play.
This feature works in two distinct ways – syncing leads to your CRM and syncing leads from your CRM.
Facebook Lead Generation Contacts to CRM
Facebook Lead Generation ads allow you to collect contact information like email addresses and names without your audience ever leaving Facebook.
We’ve conducted experiments in the past about the results of driving leads from Facebook vs your own website, and the results may surprise you!
With this integration, you can take the leads you capture from those ads and move them into your email database without having to upload spreadsheets or manually enter them one by one.
Facebook only holds your leads for 90 days, so automating this process entirely will ensure you never lose your hard-earned leads to a Facebook technicality.
CRM to Retargeting List
As you might have guessed, this process also works in reverse – we can sync the leads you have from your database into a retargeting list.
The best part of this feature is that you can create Google and LinkedIn retargeting lists in addition to a Facebook Custom Audience.
You can connect any of the following CRMs:
- Salesforce (Elite+ only)
- Marketo (Elite+ only)
Congrats, you made it to the end! By now you’re familiar with the top 5 tools of AdEspresso, but there are many more waiting to be discovered.
If you’re interested, take advantage of our 14-day free trial and try them out for yourself. If you’re a current customer, let us know what your favorite features are in the comments below!