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You are here: Home / Archives for PPC roas

What is ROAS? How to Maximize your Return on Ad Spend

April 7, 2021 1 Comment Mark Quadros

cover image

Advertising is arguably a field for creative folk. You need a good deal of innovation and out-of-the-box thinking to stand out in today’s competitive business landscape. But marketers also need to ...
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Google Product Listing Ads: a Guide to Driving Sales

August 17, 2020 Leave a Comment Brad Smith

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 1 Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day. Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

February 4, 2020 Leave a Comment Brad Smith

Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 9 Comments Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is ...
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