Facebook Advertising Optimization Tool
In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Sure. Your headline is important. So too is the supporting copy.
A clean, distraction-free design. And a compelling CTA.
But those are just table stakes. They get you to industry average ...
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Ugh…
Mistakes do happen, right?
You rush through a project, make a couple of decisions in haste to get it done, and then…
…a couple of days later wonder what the heck were you ...
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Smartphone zombies.
Smombies.
Mobile introverts.
Call them what you wish but the fact remains, your audience begins to spend more time on their mobile devices. And with that, consume your content ...
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Everyone knows they should be A/B testing.
Except most actually shouldn’t.
Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results ...
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Instagram has a growing audience, and thanks to Instagram Ads, it’s easier to connect with that audience than ever.
Gaining followers and increasing engagement has taken up most of the focus on ...
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A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the ...
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Twitter Ads has made some big advances and big changes in the past few years, and their ad quality score is a great example of one of those newer changes we’ve seen that has a positive affect for ...
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