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You are here: Home / Archives for google ads bidding

Google Ads Bidding Strategies: The Ultimate Guide

November 3, 2020 16 Comments Brad Smith

cover illustration

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you don’t know what you’re doing, you can end up ...
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How Much Does Google Ads Cost? Here’s How To Create Your Budget

July 27, 2020 20 Comments Brad Smith

Investing in a PPC platform like Google Ads can have a significant impact on your business. In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar ...
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Google Ads Attribution: Find your North Star and Place the Right Bid

May 26, 2020 6 Comments Guest Post

Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and ...
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How To Automate Your Google Ads Bidding Strategies

February 26, 2020 1 Comment Guest Post

Google Ads bidding strategies can be overwhelming. While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly ...
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5 Google Ads Mistakes That Can Kill Your Budget In 2019

December 10, 2018 13 Comments Brad Smith

Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific, set number, like $500 a month. And in ...
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How to Run a Successful Low Budget Google Ads Campaign

November 8, 2018 9 Comments Brad Smith

On average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s ...
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