Facebook Advertising Optimization Tool
As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a ...
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Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
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Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
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Thanks to social audiences, how-to resources, and social media platforms that are all larger in number than ever before, social media ads are increasingly accessible to businesses of all sizes. You ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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