When running a Facebook ad campaign that uses your Facebook Page as the destination, Facebook will provide a variety of engagement statistics (user Actions) in your ads dashboard.
Do you want to increase sales from your Facebook ads? If so, I highly suggest using zip code targeting.
Facebook offers a lot of different ad targeting options. For most companies I feel that using zip code targeting along with one or more other ad targeting options can help achieve the best sales results.
This morning I was browsing the Facebook Ads topic in Quora when I came across this question:
“With our Facebook Pages ad announcing a big sale at our retail store, we are getting lots of “likes” but no sales. How do we convert those “likers” into paying customers?”
Recently we wrote a blog post about how to successfully run a Suggested Post in Facebook’s newsfeed. We covered tips for ensuring you get the most engagement out of your Suggested Post; however, we did not provide the step-by-step instructions for how to set up such a post.
We’ll do that for you quickly today – you’re just a few steps away from running your first Suggested Post campaign in Facebook’s newsfeed!
Earlier today I was browsing questions about Facebook Ads on Quora and came across this one: How Can I Improve the click-through rate (CTR) on Facebook Ads?
There are actually a few different ways to do this, so I thought I’d put together a blog post explaining the answer in detail.
Earlier today I was browsing Quora’s section on Facebook ads looking for some questions I might be able to answer.
I came across this Facebook ad example in which the person asks, “Why was this Facebook ad disapproved?”
When the Facebook Ads team disapproves an ad they provide a pre-written response.
In this case, Facebook’s response was that the “content promoted is not permitted on Facebook” and/or the content “does not adequately reflect the product or service advertised.”
Facebook has been used as a marketing channel for a while now. Through it’s advertising dashboard marketers have been able to a/b test different messages and images to try and increase conversion rates with Facebook’s large and highly engaged user base.
Did you know in addition to traditional Facebook ads you can also a/b test your regular Facebook Page updates? It’s true!
Here’s a step-by-step guide to help you a/b test your Facebook Page updates to increase engagement and conversions!
You may have noticed Facebook is now allowing brands to purchase ad space in its News Feed on both desktop and mobile devices. Facebook calls these ads Suggested Posts.
Previously Facebook ads were limited to the right hand rail which meant they were only visible from a desktop computer (or a tablet viewing in Desktop mode).
When it comes to putting together Facebook ad campaigns for News Feed – especially the mobile News Feed – there are a few things social advertisers must consider:
Did you know when you post a message to your Facebook Page not everyone who “likes” the page will see it? It’s true.
Because so many personal and business messages are posted to Facebook every minute, Facebook came up with an algorithm to determine which messages will appear in a particular person’s Newsfeed at any given moment.
That means even if we both follow the same company’s Facebook page I may see their latest message in my Newsfeed while you don’t.
If you’re looking for step-by-step instructions for setting up a Facebook Suggested Post click here.
One popular type of Facebook Ad is the Suggested Post. It’s a great way to get in the newsfeed of your target audience before they even “like” your page.
Image credit: Mashable
When putting together a Suggested Post you want to carefully consider the following elements!