It’s an exciting period here in the office. You know, developing a product as complex as AdEspresso is no easy task. It requires passion, focus, a gifted team, and lots and lots of work. Even with all of our hard work, a product like AdEspresso cannot be created overnight. During the first phase of the product development there’s a lot of core stuff to write: Facebook Ads API, backend systems to update and analyze data, optimization algorithms, user management and so on. I don’t want to bore you with this stuff but, as the CEO of the company, you can understand my pain in those long months when AdEspresso existed only on paper and, fortunately, on some static interface layouts, while everyone was working on very important parts of the project which could not be seen or played with yet.
How to name a startup company? Sometimes, you wake up in the morning with a name in mind, you check for domain availability, and boom! You’re good to go. But other times, it’s much more complicated.
When we started our new business, we had a clear vision of the product. We wanted to develop a simple and beautiful service for managing and optimizing Facebook ads. We focused on product development and ignored the naming issues for many months, until February 2012. By then, we’d developed a great prototype–but we needed a great name to go with it.