Instagram. As of last month the photo-driven social network has over 150M users!
There are multiple factors that make up a great Facebook page and it’s important to consider all of them in the management of your own Facebook efforts. The best way to learn to master Facebook’s best practices is by following Facebook pages that already have!
Below are some of the best Facebook Pages and why they are so great!
1. Define Your Brand’s Voice and Use it in the Content of Your Posts
It is through your brand’s voice that its customers, and the entire world, will interpret it. And brand voices are communicated the clearest through social media, in a conversational setting. When people come in contact with your brand on Facebook, its voice should always be clear, consistent and positive.
Have you ever wanted (or needed) to reach a specific part of your Facebook audience without bothering everyone else?
For example, maybe you want to run a special offer for people who live in New York but not in other states.
Or maybe you want to run a sales promotion for women but not for men.
Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails.
This change means that you have to fight harder than ever to get your emails noticed among the crowd of promotional emails from other companies trying to make a dime.
Let’s take a look at a pretty typical Promotions tab (in fact, this one is mine!):
No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using dynamic, eye-catching templates, straight to the inboxes of your potential and existing customers.
While many email marketing platforms offer simple, user-friendly tools and customer service support teams, there are additional steps that can be taken to make sure that your email marketing campaign reaches its full potential.
Connecting with your target audience at a live event is a great way to leave a lasting (and positive) brand impression.
Unfortunately, not every one of your fans will be able to make it out to each event – but live coverage via social media can help you reach those people you would otherwise miss!
Here are five tips for covering a live event online to help you maximize your reach!
Today, so much of a buyer’s confidence in a brand is based on their online presence and popularity, much of which is measured by their number of Facebook page likes.
A significant amount of followers on a brand’s Facebook page does not only tell potential customers that other people like their page, but that they like their brand.
Getting likes on your business’s Facebook page is much easier than it may seem.
The following list contains six simple steps to growing your Facebook fan base.
Do you run the Facebook Page for a local business? If so, there is a good chance that your page is set up as a Place rather than a basic business page.
When you were first creating your page you had the option to select the type of company you own.
Want to put together a Facebook campaign that rewards your best customers and drives revenue for your company?
Does such a thing exist? YES! It exists and it’s pretty easy to do. The trick is to use a combination of contests and sales over a concentrated period of time.
Follow the below five steps to put together your rockin’ Facebook campaign today!
This post was written by Andrea Marban. Andrea is the content marketing assistant here at AdEspresso, a Facebook ad management platform. She is also an account executive for an award-winning interactive advertising agency in Miami, Florida.
The potential benefits of establishing and using social media accounts for your business include that they allow you to gather information about your target audience, provide a supportive, interactive platform for customer service, increase brand awareness, connect with, nurture and convert sales leads and establish your business as an authorized, up-to-date source of information for its industry.