Reducing the cost of the acquisition of new likes is the ultimate goal of every advertiser using Facebook Ads to improve his page’s number of friends. However this search for cheap Facebook likes is often pushed too far, and what may seem like a great achievement is, in fact, just a waste of money.
Yesterday I happened to see one of these cases where, what I would describe as a shady tactic, was used to gather a huge amount of likes on a Facebook Page. What’s worse is that the technique was used by a Social Media Agency, which should be aware of how useless this kind of action is. Let me share it with you, it all started when I saw this Ad:
Very basic but effective. When you’re promoting broad interest stuff, doing an ad like this usually results in a high CTR and Like rate. The ad is clearly targeted to men … and we like cool cars. There’s nothing long or confusing to read, just a call to action: Like It ! I can assure you it works. We did an ad like this months ago for a Book page and the top performing ads said things such as: “Love reading ? Like PAGEX now !”. There’s nothing strange about that at first, just a well designed ad to get cheap Facebook likes. But, if you look at the Ad you’ll notice something strange. In the social part of the Ad it says that 65,799 people like Butterfly Networking … What ? Wasn’t this ad about Cool Cars ? Here’s where it starts to get spammy.