Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a streamlined fashion. However, if you don’t go through the right steps to create quality ads, you’re better off forgoing the tactic altogether.
Currently, there are about one million global active advertisers on Facebook. While you may think this means you have tough competition, not advertising on Facebook is similar to not having a website or failing to have a social media presence: many users expect it and make buying decisions because of it.