We’ve talked about Custom Audiences in the past. Essentially, Custom Audiences allow you to send Facebook a list of contacts (email, Facebook UIDs, phone numbers, etc), match them with their Facebook user ID’s, and display them highly targeted Facebook Ads. They’ve been extremely popular and beneficial for many organizations, small and large alike. Read More
Listen up, advertisers! The age of the right-hand column ad isn’t over just yet. While you may be one of the many advertisers giving up on right-hand column ads as their performances are constantly declining (even though their prices are cheaper), certain elements are shifting — and that may be a good thing.
First, a little background: While right-hand column ads have recently been trumped by News Feed ads, Facebook is unveiling some changes, specifically in the design department. In a recent blog post, Facebook unveiled a revamped look that will make right-hand column ads more consistent with ads that appear in the News Feed. In addition, they will be larger in size and use the same proportions as desktop News Feed ads.
In the last few months, Facebook Advertising has become more and more pixel hungry! While it started with basic conversion pixels, with Website Custom Audiences, people are easily ending up with at least one Facebook Ads pixel in every page of your website.
Lots of startups fail. Yeah, what a surprise. What may actually surprise you is that very often it’s not because of the inability of the founders to put together some sort of minimum viable product, or to gain some initial market validation, but rather because they don’t know what to do with it. I was recently asked for some help and support from some fellow founders’ friends, and what surprised me is that every single one of them managed to get some level to product/market fit.
Small businesses are making big waves on Facebook, and if your company isn’t taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing out!
According to recent reports, Facebook has 25 million small businesses with active company pages. Since the social network has about one million active advertisers, four percent of companies that use Facebook to connect with customers are also using the site to advertise. Conclusion? There’s a lot of potential for small businesses.
Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a streamlined fashion. However, if you don’t go through the right steps to create quality ads, you’re better off forgoing the tactic altogether.
Currently, there are about one million global active advertisers on Facebook. While you may think this means you have tough competition, not advertising on Facebook is similar to not having a website or failing to have a social media presence: many users expect it and make buying decisions because of it.
These days, Facebook advertising has been highly beneficial for small, medium, and large sized corporations. Whether you’re in the funding phase or have a highly established product, Facebook ads have the power to project your brand message and take you to the next level.
While I’ve talked about the Facebook Exchange (FBX) before, there is a difference between the sorts of advertisements you can create. Now, I’m not talking about the right type of copy or about customizing your audience. Though both of these factors are important to successful Facebook ads, where your advertisements are located can make all the difference – even if your copy isn’t amazing or your company isn’t well known.
Great copy can make or break your advertising campaign. A great ad tells a story, highlights why your product or service is great, and proves why you’re better than the competition. A bad ad does the exact opposite — and can send your customers running to the door.
Creating advertising copy is no easy feat. In fact, many businesses have people dedicated solely to creating and designed remarkable ads. While not every organization can afford this, it’s important that you understand the power of good advertisement — and what can happen if you make a bad one.
Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads.
Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. He spent $50 on Facebook Ads, got 61 clicks tracked by Google Analytics vs 92 paid to Facebook, wrote a post about it and probably received thousands of visits from Hacker News, GrowthHackers and probably other communities where bashing Facebook Ads click frauds is becoming trendy.
Picture this: You’re an up-and-coming brand that puts a lot of hard work into Facebook marketing. You try to communicate great tips, post at the right times of day, and engage with your audience in order to create connections. There’s just one problem: It’s not working.
Have you ever been in this situation? A situation where you feel like you’re doing all you can, yet don’t see the results you’re looking for on Facebook? You’re not alone. In fact, according to Facebook itself, it may be because organic reach is on the decline.