With the holidays come colder weather, warm fireplaces, and lots food, fun, and family. For brands, it’s also a great time to boost your brand image, promote your products in innovative ways, and drive holiday sales using one of the most popular platforms in the world: Facebook.
As I’ve previously noted, Facebook currently has about 727 million daily active users across the world. That means by using Facebook in your holiday sales strategy, you’re able to reach the most people through relatively lost costs and high return on investments (ROI).
There are a few reasons why optimizing your brand page during the holidays is a good idea. First, more people are spending money and are therefore looking for those deals, discounts, or calls-to-actions. In addition, aligning your product or service with a seasonal time of the year can provide sentimental value, which may lead to a boost in sales.
So, what are some ways to provide that sentimental value? And how can you use Facebook to make it happen? Check out my suggestions below.