Facebook Ads can be an unbelievably complex system. Figuring out whether your ads were successful or not can be just as complex as actually running a successful campaign.
At a first glance at your Ads Manager reporting tool, some users take the data at face value without breaking it down to see what it means. They sometimes see that they got conversions, ignore the rest of the data, and check out.
In reality, defining and monitoring success on your campaigns takes more than just seeing if you got clicks, or how many impressions your ad got. It can be hard to determine which metrics and stats are more important when measuring success on your ad campaigns. That’s why we’re here.