There are multiple factors that make up a great Facebook page and it’s important to consider all of them in the management of your own Facebook efforts. The best way to learn to master Facebook’s best practices is by following Facebook pages that already have!
Below are some of the best Facebook Pages and why they are so great!
1. Define Your Brand’s Voice and Use it in the Content of Your Posts
It is through your brand’s voice that its customers, and the entire world, will interpret it. And brand voices are communicated the clearest through social media, in a conversational setting. When people come in contact with your brand on Facebook, its voice should always be clear, consistent and positive.