The life of the social media manager is never an easy one. Not only do you have to manage one of the largest audiences in online history, you have to do it with elements like decreased organic search and social media trolls, factors that can really derail your hard work.
Plus, let’s be honest: Many social media managers have additional tasks they need to take care of instead of scouring Facebook all day. Today’s social media manager is in charge of multiple platforms, writes blogs and online content, is involved in business development, and has to report numbers and figures to the big guys. How can they make their jobs a little easier? By using tools that do the work for them.