Ah, the sweepstake. The cornerstone of increased social media engagement, and an enduring source of following around social networks.
It’s rising in popularity among businesses who continue to vie for the attention of their audiences.
Facebook added a layer of ease to running a sweepstake. On the network, people are already looking at their News Feed. If the giveaway is interesting enough, taking part isn’t that big a deal.
But the ease to take part isn’t just what Facebook offers. Through participation, audiences get more out of the giveaway than just the discount code or whatever the prize is: They get a chance to communicate with a brand and become ambassadors.