When running a Facebook ads campaign it’s vitally important to track the results, right? If you are running a lead generation campaign, you likely have Goals setup in Google Analytics to track your web leads (the people who fill out your contact forms). What about the people who call you to get more information? Are you tracking those people because phone call leads are just as valuable, if not more valuable, than a web lead.
Why would a phone call lead be more valuable to your company? Well, if someone is willing to pick up the phone to call you they are indicating that they want more information or to make a purchase right now. They don’t want to submit a form and then wait for someone on your team to get back to them at some point in the future.