Raising your first round can be a huge challenge. I know something about it, I was involved in raising $2.5M+ for two different companies with chunks anywhere between $5k and $250k. Now, if you’re an experienced founder with an established network, you probably don’t need any of this. But if you are instead a first time founder or an international founder coming to the US, there is a strategy that worked pretty well in my experience. I wrote the email below to the internal 500Startups’ Network a few months ago, in response to a founder asking for suggestions. It’s my secret sauce, also because we initially had the same challenge. Since then, I realized I spoke about this a dozen times, so maybe -just maybe- it’s worth sharing. Here goes the inside scoop:
One of the most efficient ways to target your Facebook Ads and achieve great results is through interest targeting. If you’re not familiar, interest targeting allows you to define the perfect audience through numerous factors, such as interests, hobbies, Pages liked, etc. According to Facebook, these can stem from listed interests, activities, groups, education, job titles, etc. For instance, if you were a fashion designer, you’d likely target your ads to things your audience is into, such as shopping, clothing, or jewelry.
Yet, finding the right interests to target is not an easy task. Once you’ve tested some broad interests specific to your market and maybe — when you’re lucky enough to have them available — your competitors, it gets really tough to expand your target.
At AdEspresso, we clearly have a preference towards Facebook and everything it can do to help you reach your target audience. However, there are other social networks which can help you to optimize your Facebook advertising efforts — namely, LinkedIn.
The best part about LinkedIn is the fact that it’s a little more personal than other social networks. That is, you probably have many connections in your LinkedIn network that you know and trust on a different, more professional level. However, you’re probably not on top of their minds when it comes to a product you’re selling. But, because you’re a trusted member of their network, a warm lead with a small reminder here and there may turn into a conversion. That small reminder comes in the form of Facebook Ads.
Hurrah! We’ve been working hard to improve AdEspresso — here’s a quick round up of all the new features we’ve added to the platform in the last few weeks: DayParting, Campaigns’ Drafts, Audience Templates, Website Custom Audiences, and more!
We hope these new features will make your life as an advertiser even better, allowing you to spend less time on boring tasks and focus on making your campaigns more profitable!
We’ve been working on some big new features which we’ll be releasing in the next few weeks. It’s going to be a hot summer full of updates, so stay tuned and remember — our goal is to make you successful! Let us know what you think is missing and what we could do better. That’ll really help us shape our roadmap!
A few days ago, we discussed the new Right-Hand Columns Ads format in Facebook, letting you know that whenever a new ad format is released, there are huge opportunities to achieve amazing results for pennies.
Here’s a refresher: We all get tired of ads pretty quickly. However, at the same time, we are naturally curious and attracted by new things. That’s why new advertisement formats always perform well in their infancy, before everyone get used to them. With that idea in mind, guess which ad format is still new and widely unused on Facebook? Video Advertising!
We’ve talked about Custom Audiences in the past. Essentially, Custom Audiences allow you to send Facebook a list of contacts (email, Facebook UIDs, phone numbers, etc), match them with their Facebook user ID’s, and display them highly targeted Facebook Ads. They’ve been extremely popular and beneficial for many organizations, small and large alike. Read more
Listen up, advertisers! The age of the right-hand column ad isn’t over just yet. While you may be one of the many advertisers giving up on right-hand column ads as their performances are constantly declining (even though their prices are cheaper), certain elements are shifting — and that may be a good thing.
First, a little background: While right-hand column ads have recently been trumped by News Feed ads, Facebook is unveiling some changes, specifically in the design department. In a recent blog post, Facebook unveiled a revamped look that will make right-hand column ads more consistent with ads that appear in the News Feed. In addition, they will be larger in size and use the same proportions as desktop News Feed ads.
In the last few months, Facebook Advertising has become more and more pixel hungry! While it started with basic conversion pixels, with Website Custom Audiences, people are easily ending up with at least one Facebook Ads pixel in every page of your website.
Lots of startups fail. Yeah, what a surprise. What may actually surprise you is that very often it’s not because of the inability of the founders to put together some sort of minimum viable product, or to gain some initial market validation, but rather because they don’t know what to do with it. I was recently asked for some help and support from some fellow founders’ friends, and what surprised me is that every single one of them managed to get some level to product/market fit.
Small businesses are making big waves on Facebook, and if your company isn’t taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing out!
According to recent reports, Facebook has 25 million small businesses with active company pages. Since the social network has about one million active advertisers, four percent of companies that use Facebook to connect with customers are also using the site to advertise. Conclusion? There’s a lot of potential for small businesses.