(image credit: Mike Gingerich)
As a business leader, you know the power social networking can create. Say the right thing on your social media sites and you could be banking. Say the wrong thing and you could be begging your audience to come back.
In particular, amping up engagement from platforms like Facebook can definitely increase your brand image, as well as get your audience excited about your product or service.
Statistics show Facebook is where you need to be in order to create positive customer engagement. The social network has, on average, 727 million daily active users, 874 million monthly active mobile users, and 1.19 billion monthly active users.
Takeaway? No matter what you’re selling, more than likely, your audience is present on Facebook.