Recently I’ve been working on helping a pet care company achieve better results with their Facebook ads.
The Ad Objective: Brand Awareness & Sales
One of the company’s biggest objectives is to increase brand awareness in the locations in which they have retail stores.
Not only does the company want to gain brand recognition but part of the branding process includes making sure consumers know they aren’t just a pet product company, but a pet care company (as in they really do care about pets). To do this they use their blog and Facebook page to share tips and advice for pet parents along with information about their products.