Facebook & Google Ads Blog

How This Mexican Grocery Used One Pokemon Go Facebook Post To Boost New Page Likes By 1600%

July 27, 2016 5 Comments Animalz

Recent changes to Facebook’s Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.

But the eternal rule of Facebook hasn’t changed—if you can post great, shareable content, you will succeed on Facebook.

And if you can identify and take advantage of rising fads or trends with high social traction, you can have significant returns.

This is the story of Guillaume Guevara, and how he was able to use Facebook Ad and Pokemon Go’s marketing potential (21 million daily active users in just a week) to connected his torta shop to thousands of new customers.

3 Headline Hacks: A Cheat Sheet to Un-Sucking Your Headlines

July 25, 2016 Leave a Comment Brad Smith

There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is your headline.

For many, it’s the first and last thing that inspires them to take action (or skip off to the next option as quickly as possible).

Five times as many people read your headline as opposed to your copy. So said Ogilvy 50+ years ago. And so repeats every single writer in every single article about headlines.

But if you stop to think, this old adage is probably even more true today than it’s ever been.

And when you’re competing against two million other posts published each day, you’re gonna need all the help you can get.

Here’s a cheat sheet to follow to help your content get the credit it deserves.

TOP 5 Updates by Facebook That You Need to Know Now (July 2016 Edition )

July 14, 2016 5 Comments Karola Karlson

Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.

Over the previous month, the social network announced a fair share of updates that are going to affect the way we communicate with our Facebook audiences.

Before you head to Google in search of the latest updates, consider this: We’ve got it all covered right here!

Here’s what you need to know about Facebook updates in July 2016:

The audience network will move beyond Facebook
The 20% image text rule is gone
Facebook added maps to its Local Awareness Ads
The big News Feed update that will lower brands’ reach
Facebook Exchange is shutting down

Ready to dig in deeper?

Social Media Ads: Getting Results on a Budget

July 12, 2016 1 Comment Ana Gotter

Thanks to social audiences, how-to resources, and social media platforms that are all larger in number than ever before, social media ads are increasingly accessible to businesses of all sizes. You can choose to run campaigns on Facebook Ads, Instagram Ads, Twitter Ads, Promoted Pins, and more.

Despite this, I’ve seen a lot of small businesses saying that social media ads are too expensive.

Social media ads can be expensive. There are businesses spending $10,000 (and more) on Facebook Ads every month. Here’s the thing, though: they don’t have to be.

While social media ads will always be an investment like any other type of marketing, they can be affordable, and you can get great results with them while staying within your budget. In this post, we’re going to look at 5 different ways to get results with social media ads without breaking your budget.

7 New Marketing Influencers You Should be Following in 2016 (But Probably Aren’t)

July 11, 2016 2 Comments Brad Smith

Most industries keep a tight lid on the ‘secrets’ to their success. Not us. In marketing, we have the opposite problem.

The most successful strategies and tactics to follow ain’t secret. In fact, they’re commonly detailed at length on a daily basis. They’re lying in plain sight to learn from, copy, or steal.

The trouble is, not all of it is good.

And there’s so much of it, that filtering out the good stuff becomes problematic (not to mention incredibly time consuming).

Unless you’re the anti-David Allen, and you can afford to spend 5 hours a day reading blog posts, you need a shortcut.

And contrary to popular belief, many of the top A-list influencers are not the ones you want to watch.

Here’s why, along with seven other people you should pay attention to instead.

The 7 Deadly Sins Of Ad Re-Targeting

June 29, 2016 3 Comments Animalz

Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you’re there to buy something. In the digital world, the customer journey isn’t that simple.

Over 71% of customers will leave a digital checkout before they finishing buying. Customers are going to go away and come back an awful lot before they buy from you.

What you have to do is make sure they keep coming back and one of the ways to do that is with ad re-targeting.

Re-targeting means serving ads to people who have already visited your site. A customer adds an item to their shopping cart but they don’t buy, so you show them an ad with the exact same product to remind them about it later. And it works well, because these are people who have already demonstrated interest in your company: ad re-targeting has been found to bring back as much as 26% of customers with abandoned carts.

However, there are some big mistakes that marketers tend to make with their re-targeting spend. To help you avoid such mistakes, we’ve compiled a list of the seven deadliest re-targeting sins along with ways to avoid them.

The Scientific Formula To Lead Generation With Facebook Ads (Our 4-week Experiment – Week #4)

June 15, 2016 9 Comments Animalz

Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.

As with our previous experiment, the guiding principle here was “fail and learn.”

Winning is great. But it’s a lot harder to learn from your successes than your failures.

In that spirit, let the learning begin.

Driving Lead Generation With Your Facebook Ads (Our 4-week Experiment – Week #3)

June 8, 2016 5 Comments Animalz

Before you get too deep in any experiment you’re running, take a step back and make sure your scope isn’t too narrow.

We’ve been running an experiment with a fake product, a landing page, and some Facebook ads. Our goal was to bring people to the page, get them to check out what the product does, and then get them to join the waiting list.

But there’s a better way to do that. If you’re the type to get overly obsessed with the details of how you’ll accomplish something, you’ll miss it. You can generate leads straight through Facebook ads.

No click-through. No re-direct. Just leads sent straight into your ad manager and synced up with your CRM software.

How to Un-Suck Your B2B Offer

June 7, 2016 5 Comments Brad Smith

Sure. Your headline is important. So too is the supporting copy.

A clean, distraction-free design. And a compelling CTA.

But those are just table stakes. They get you to industry average conversions. Not beyond.

Your ad ROI is only as good as your offer.

Here’s why, and how to create a better one.

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How to Un-Suck Your B2B Offer

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