Facebook & Google Ads Blog

Why You Need To Use Facebook’s New Dynamic Mobile Install Ads Right Now

January 25, 2017 Leave a Comment Animalz

Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they’re itching to spend, or maybe they’re trying to give themselves the gifts they didn’t get. After all, who hasn’t hit the post-holiday sales?

Maybe they have cash or gift cards that they’re itching to spend, or maybe they’re trying to give themselves the gifts they didn’t get. After all, who hasn’t hit the post-holiday sales?

But the must lucrative of all these customers might be the people that received new gadgets as gifts — smart watches, phones, tablets — and they’re looking to fill their blank slate with all their new favorite apps.

If you’ve developed an app, you need to be reaching these customers. Their pockets are open and they’re excited about trying new things on their new devices. Keep on reading to learn how!

When Tech Companies Advertise in Meat Space: 13 Amazing Billboard Ad Examples

January 18, 2017 3 Comments Animalz

AdEspresso is big on great Facebook ads. That’s why we have a gallery of examples, and why we are constantly analyzing ads to find out what works and what doesn’t.

We know that good Facebook ads combine smart design with principles from psychology to create eye-catching graphics. These strategies have been used in advertising for a long time — especially on the largest ads around: billboards.

We’ve found that a lot of the psychological principles that make great billboards also make great Facebook ads.

In the spirit of showing great ads for inspiration, we have 13 of the best billboard ads by tech companies. Although they might seem low-tech, these clever, eye-catching billboards could be just what you need to spark the next great idea for your own campaign.

Why the Macbook Pro’s Touch Bar Will Be an Amazing Ad Platform

January 12, 2017 Leave a Comment Animalz

Even at AdEspresso, we can’t think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.

So when Apple revealed their new Touch Bar, we immediately wondered, can you advertise on this thing?! After putting our heads together, we realized that yes, you can in fact advertise on Touch Bar — but it won’t be traditional advertising.

After all, this is an integral part of a keyboard, not a scrolling banner in Times Square. Apple isn’t going to let you flash your name and logo across someone’s computer.

Advertising on the Touch Bar will need to be a little bit more clever than that, which is where a technique called engineering as marketing comes in. Just keep on reading!

Hot or Not? Do these 3 Annoying Lead Capturing Tactics Work?

January 11, 2017 2 Comments Brad Smith

We’ve all seen them. Clicked them. Declined them. Ignored them. And then got pissed off by them.

So many damn distractions; from a welcome mat to a pop-up to a slide-in, before another F-ing pop-up takes over your screen again.

All before you can even read a single sentence of that blog post you came here for originally (which you already forgot what it was about).

So… what gives? Does their performance override how annoying they are? Let’s see.

I Analyzed My Newsfeed and the Results Were Surprising

January 4, 2017 2 Comments Guest Post

Recently I noticed something weird. As I was browsing my Facebook newsfeed I kept getting the same ads over and over again.

Retargeting ads is nothing new to me, and I bet it isn’t to you either, but it felt like it happened more often. It is probably just the start of me going crazy but I decided to look into it.

It led to me screencapping (screen capturing, for the purists) 50 ads over the next weeks to get an idea of what was actually going on in my newsfeed.

What I saw was surprising, to say the least.

The True Cost of Not Hiring A Designer

January 4, 2017 3 Comments Animalz

We like to have fun with our designs here at AdEspresso. But that doesn’t mean we don’t take design seriously.

Great design is integral to the AdEspresso experience. We want people to enjoy our site, our ads, and our product.

All our design is in-house, with our full-time designers making sure every piece of design is to the highest quality.

But great design gives more than a great experience. Design increases revenue, increases customers, and decreases costs. Here’s how.

AdEspresso’s Top Blog Picks: Our Best 2016 Posts! (To Grow Your Results in 2017)

January 3, 2017 Leave a Comment Karola Karlson

It’s been a crazy and fascinating year for Facebook advertisers, introducing updates from Live Video to Facebook Workplace. Facebook now has 24% of the World’s population as its monthly active users, making it THE place to be for brands.

The beginning of a new year is the best time for two things. First and foremost, it’s a moment to pause and reflect on the past year’s achievements and results.

The beginning of a new year is also the best time for condensing the past year’s learnings and putting them to good use when planning for the upcoming months.

In AdEspresso, we reviewed our most popular articles in 2016, dug into your comments, and found out which posts helped our readers the most. We noticed that the most popular articles were actionable, thought-provoking, and results-oriented.

As you’re embracing yourself (and you marketing strategy) for 2017, take the time to read the countdown of the TOP 10 articles from 2016 that will change the way you think about social media marketing and Facebook Ads. Et voila! You can start the new year as a world-class marketing pro!

Top Instagram Updates in 2016 – A Year in Review

December 31, 2016 1 Comment Ana Gotter

Stay Updated!
Click HERE to check what’s going on on Instagram RIGHT NOW!

Happy Holiday season, everyone! It’s a new month, and we’ve got some exciting Instagram updates to take a look at.

In the last few weeks, Instagram has given us new features—we now have live video and disappearing photos.

We’re going to look at these new features and how to use them, as well as if we’re in store for a Snapchat takeover in 2017 and a reminder about ad costs during the holiday season.

Are you ready to dig in?

How to get powerful results with your content marketing strategy

December 12, 2016 3 Comments Guest Post

It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand.

Like Groove HQ, that just 3 years ago was a few months away from running out of cash and now has 5 million in annual recurring revenue. They simply changed their content marketing strategy.

If you want to see these same results for your business, you’re going to need a documented content strategy. A long-term vision that not only guides your content but sets you up for success in other aspects of your marketing.

In this post, I’m going to show you the key elements of a content strategy that will guide you to long-term success and set you up to get amazing results with your paid traffic campaigns as well.

Academy

When Tech Companies Advertise in Meat Space: 13 Amazing Billboard Ad Examples

Hot or Not? Do these 3 Annoying Lead Capturing Tactics Work?

Top Instagram Updates in 2016 – A Year in Review

Stay Updated!
Click HERE to check what’s going on on Instagram RIGHT NOW!

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Stay Updated! Click HERE to check what’s going on on Instagram RIGHT NOW!

Learn more

Education

From the Blog

Follow us

Stay Updated!
Click HERE to check what’s going on on Instagram RIGHT NOW!