Facebook Advertising Optimization Tool
In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a ...
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Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
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Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
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Thanks to social audiences, how-to resources, and social media platforms that are all larger in number than ever before, social media ads are increasingly accessible to businesses of all sizes. You ...
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Clickbait works. Whether we like it or not.
People hate the idea of clickbait. But used properly – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales ...
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Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
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