Facebook Advertising Optimization Tool
Our websites are everything, and the look and layout of our website is an essential factor in how we brand ourselves as small and medium businesses.
For Wordpress users (which is a large number of ...
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Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular ...
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Your open rates decline. Click rates, falling.
‘Subscriber recency’ sets in, resulting in declining performance across the board.
So what now?
You send more email. And at first, it pays ...
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There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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Most industries keep a tight lid on the 'secrets' to their success. Not us. In marketing, we have the opposite problem.
The most successful strategies and tactics to follow ain't secret. In fact, ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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Sure. Your headline is important. So too is the supporting copy.
A clean, distraction-free design. And a compelling CTA.
But those are just table stakes. They get you to industry average ...
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Whether it’s your images, your writing, or any other type of content that you’ve posted online, I would imagine that you would want to protect it—I know I want to protect my content. It is, after all, ...
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Imagine that you’re a food blogger, and you’ve spent a ridiculous amount of time perfecting a new recipe and then plating it, getting the light and background just right, and taking (and then editing) ...
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