Facebook Advertising Optimization Tool
I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have a particular reason. Like many people, I didn’t know much about them and I was slightly skeptical.
Luckily for me, a few ...
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Want to brush up on your marketing skills over the summer, or refresh your knowledge? Looking for a little light (& productive) reading on vacation? We can help you out with that.
Marketing ...
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We're taught that positivity breeds positivity. “Believe in yourself” wouldn't be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to ...
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Let's be honest with each other for a second... Digital marketing efforts, outside of the 'digital marketing' and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a ...
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AdEspresso is big on great Facebook ads. That's why we have a gallery of examples, and why we are constantly analyzing ads to find out what works and what doesn't.
We know that good Facebook ads ...
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We’ve all seen them. Clicked them. Declined them. Ignored them. And then got pissed off by them.
So many damn distractions; from a welcome mat to a pop-up to a slide-in, before another F-ing pop-up ...
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86% of your site visitors don’t look at ads.
The problem, of course, is that people don’t feel they’re relevant. Untargeted and generic. Certainly not helpful.
Even Facebook ads can be guilty, ...
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Marketing automation is considered to be an incredible tool to step up your marketing game. But you need to know how to use it to its full potential.
Because if you are unable to understand how you ...
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With the news that Procter & Gamble is cutting their spend on targeted Facebook ads, all eyes are on the social media platform.
But Procter & Gamble isn't getting off Facebook—they're just ...
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That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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